While most companies today are aware of the importance of corporate branding, the focus typically remains in the public eye, with less emphasis within the office. Considering the amount of hours spent at the office, creating a welcoming and professional environment is critical to the overall success of employees and the business as a whole. Designing and maintaining an enjoyable workplace will not only attract, but also retain top talent.

How can you reinforce a positive workplace and corporate culture in your office place through visual communications? Changes don’t have to be overly drastic to make a difference. Here are some of our tips for creating a professional environment that promotes productivity and provides a sense of belonging.

A welcoming reception and lobby area: Employees may not spend a great amount of time up front, but most start their day walking through those main doors. Dimensional letters, a classy acrylic sign, or some tasteful wall graphics proudly display your brand while warmly greeting employees and clients alike. Digital signage can feed through corporate highlights, news, products and services, with the convenience of updating the information easily.

Harmonious Offices: Uniform signage to identify rooms and offices reinforces company branding while making employees feel like valued members of the team. Allowing staff to decorate their workspace showcases employees’ personalities and encourages conversation. Frosted vinyl applied to windows offers privacy while giving off an organized look.

Stimulating common areas: Whether it’s a boardroom, cafeteria, or break room, if employees are spending time in the space, it’s an easy opportunity to emphasize corporate culture. Wall murals and decals encourage creativity and make the space more inviting and engaging. Consider whiteboard/chalkboard graphics for meeting rooms to promote conversation and collaboration. Not only will graphics freshen up the space but also make for a more pleasant environment to work in. 

Directional signage: Regardless of the size of the office, effective directional signage is critical to ensure employees and visitors can easily navigate the space. The signage should have a consistent design offering cohesive appearance. Floor graphics can be a fun alternative to traditional wayfinding, but functionality should always be prioritized.

Giving your employees the resources they need to succeed is a must for any business. In the modern workplace, it means providing a physical work environment where employees are comfortable, confident, and able to grow with the company.

Wondering how you can make 2017 the best year yet for your business and employees? Let us give you some ideas by visiting your location for an on-site consultation. Contact us today to arrange a time convenient to you.