Your product deserves more than a plain sticker. If you’re selling handmade goods, launching your first e-commerce brand or preparing retail packaging, labels matter. A well-designed custom label, like a product label or shipping label, builds brand identity and helps your product get noticed. This guide breaks down how to design a label that fits your vision and gives customers a reason to pick you.

Choose The Right Size

Choosing the right size starts with your packaging and what you need your custom label to communicate. Here’s what to consider:

• Measure the surface where the label will be applied.
• Check your layout to make sure there’s room for your company logo and key info.
• Pick a size that looks good on your product packaging while avoiding an overcrowded text or images.

Choosing The Right Shape

Begin with your container in mind. Rectangles work well for bottles and detailed layouts. Circles or ovals are better for jars or lids. Remember, a custom label with the right shape elevates your brand’s visual identity

Key Design Elements

Design elements like layout, imagery, and colour bring your custom labels to life and support strong brand recognition.

Colour And Font

It’s always best to pick colours and fonts that reflect your brand values and catch the customer’s eye. You’ll want to prioritize readability, use high-contrast combinations, and test how your choices look on actual label paper before you print labels or finalize designs.

Images And Graphics

Visuals automatically grab attention, which is why you’ll need to leverage high-quality visuals that match your product’s packaging and speak to your target audience. Whether they’re icons, textures, or photography, every graphic should serve a purpose and elevate your custom label design into a clear, eye-catching label on the store shelf.

What To Include On Your Label

Next, you’ll need to know what to include on your label before you kick off the design process:

Product Labels

Product labels help customers understand what they’re buying. Include details like ingredients, usage, net weight, and barcode. Make space for branding and required info under local regulations, and use white space to support a clear packaging design.

Shipping Labels

Every time you ship a package, a shipping label provides the essential info carriers need to deliver. Include the sender and recipient addresses, tracking number, barcode and carrier name to ensure delivery.

Promotional Labels

When you want to promote a sale or limited-time offer on products, promotional labels are the way to go. Use bold visuals and font pairing to create labels that stand out while still delivering the info.

Safety Labels

Safety labels are designed to warn users about risks and help prevent misuse. Include the product name, hazard details, and first aid steps. A professional designer can arrange key information for clarity and visibility on packaging or equipment.

Choose SpeedProBarrie For Label Design

The right choices help communicate your product’s purpose and support your brand. For high-quality results, work with SpeedPro Barrie. Explore custom options for labels in Barrie and get expert support from concept to print.