Vehicle wraps cost a fraction of what traditional marketing costs; best of all, you only need to pay for a wrap once, and it will advertise for you day and night for years.
This makes them one of the most cost-effective ways to advertise in Nepean, and those advantages are doubled once you consider Nepean’s large population spread over a large area. Let’s dive deeper:
Why Vehicle Wraps Work So Well For Local Advertising in Nepean
To understand why vehicle wraps are such a great fit for businesses in Nepean, let’s stop to consider a couple of facts about the area:
- Nepean is big; when the city merged with Ottawa in 2001, it spanned 217 KM.
- Nepean has a large population; estimates we’ve made using Census data about the area place the population around 190,000-195,000 people.
- People are spread out around Nepean. Barrhaven alone had a population of 66,542 in 2021; large enough to be its own city.
A large population of people spread out over a large area is close to the perfect case study for the effectiveness of vehicle wraps. How do you get a lot of people to see that you serve a large area? Advertise in all of those spaces. How do you advertise across all of those spaces on a budget?
Utilize vehicle wraps.
Vehicle wraps are mobile advertising; they go wherever you go. They’re also incredibly cost-effective.
The Cost-Effectiveness Of Vehicle Wrap Advertising Compared To Traditional Local Media
The cost of a vehicle wrap varies based on what kind of wrap you’re getting; they can cost $1500-$5000, on average, depending on factors ranging from the type of vehicle you’re getting wrapped to whether you’re getting a full or partial wrap. Let’s compare that cost to the cost of other outdoor advertising:
- Billboards can cost $1000 or more to rent per month.
- Park benches can cost $100-$1000 per month.
- Radio ads can cost thousands a month, depending on the station, timeslot, and how often you play your ad.
Each of these methods has its own advantages and flaws, but they all share one thing in common: they require a monthly investment.
Not vehicle wraps. Get your vehicle wrapped once, drive it around for years, and you’ll be building your brand and getting leads the whole time – all for a one-time payment.
How Vehicle Wraps Help Ottawa Businesses Build Trust And Win More Local Leads
Vehicle wraps help build trust by creating brand awareness; people in Nepean will see you driving down the 416 or parked at Merivale Mall and begin to recognize your logo and vehicle; that, in turn, will help them recognize you as a local business.
A recent study by Agility PR found that 67% of consumers trust local businesses more than online-only brands, while 55% of consumers feel more emotionally connected to businesses in their area. By driving a vehicle around Nepean, you’re signalling to customers: “We’re real, we’re local, and we’re here to serve you.”
Vehicle wraps do more than just build trust and develop brand awareness; they also funnel leads directly to your business. A good vehicle wrap will feature calls-to-action: A phone number, a website, or even a QR code that people can scan to learn more information. You can even set up tracking to know exactly how many leads are coming from your wraps!
What Makes A High-Performing Vehicle Wrap Design
There are a few features and techniques that almost every vehicle wrap design can incorporate to stand out from regular traffic:
- High-contrast fonts and backgrounds
- Clear, concise calls-to-action
- The right use of fonts
- The right use of images
- Incorporating logos
- Professional installation
High contrast between fonts and backgrounds helps people clearly read what your vehicle wrap has to say, even when on the road. Pair that with bold, large, sans-serif fonts, and people will be able to read your vehicle wrap whether you’re stationary or on the go.
When it comes to incorporating images and logos, you’ll typically want to keep things clean and simple. Too much clutter in a photo, and it can be hard for people to find your branding and understand what you’re about. A clean, simple logo and a large, simple image (often duplicated on both sides of the wrap) are typically best.
Keep your calls-to-action short: Something as simple as “Call us today” and your phone number can be incredibly effective.
Finally, professional installation is key; without it, your vehicle wrap could end up with tears, bubbles, and other flaws. Your wrap reflects your business; make it a good reflection with proper maintenance and proper installation!
How To Maximize Results From Your Vehicle Wrap In Nepean And Across Ottawa
The best way to maximize results from your vehicle wrap is to get your vehicle out there. Have a single car? Drive it everywhere you go, and park it in visible spaces. Have a fleet of vehicles? Wrap them all, drive them to job sites, then park them where people can see them.
The other technique we highly recommend to maximize results is to actively track results. Have a website link or QR code on your wrap that sends potential customers to a unique, trackable URL. Use a unique phone number and track leads. You could even use a different link or phone number on all of your vehicle wraps in an effort to track where the leads are coming from.
Tracking leads and having clear calls-to-action can help you to better understand where leads are coming from and where you can focus your efforts; you could even A/B test your vehicle wraps! The power is in your hands.
FAQ About Vehicle Wraps in Nepean
Our vehicle wraps are designed for Ottawa’s weather; through sleet, snow, rain, and sun, they’ll last for 5 to 7 years with proper care.
Absolutely. They’re an especially good choice for business owners who offer at-home services, like plumbers and electricians, and any other business that wants to reach a wide audience.
We can wrap virtually all types of four-wheeled vehicles: Trucks, vans, cars, trailers, and more. Let us know what you want to get wrapped; we also offer fleet vehicle wrapping services.
The cost of a professional vehicle wrap varies depending on several factors; the average range is around $1500-$5000.
Absolutely. We recommend getting your wrap removed professionally to avoid damage.
They do! You can also use partial wraps and decals in conjunction with each other.
Partner With SpeedPro Ottawa For Vehicle Wraps That Get Your Business Noticed
Whether you’re running a café near City View Park or a plumbing business in Arlington Woods, our vehicle wraps can help you get noticed, get more customers, and grow your brand. For vehicle wraps in Ottawa, contact SpeedPro Ottawa today!
