Designing grand-format signage is much more challenging than designing a simple flyer or banner for a tabletop display. It requires a unique skill set and must keep design principles in mind if you want something that will have the desired effect of drawing in customers. You may want to work with a company that has experience in this type of custom printing. 

If you’re trying to design your own grand-format custom printing order, here are a few design tips that you should keep in mind:

Remember Perspective

Grand-format custom printing will take up substantially more space than more traditional items. This means that you’ll have to consider the angle at which people will be looking at your printed item. Images and text located at the top of the banner are often well above eye level for your clients and customers. 

This means that you may have to adjust the angle or size of your text and images if you want them to be seen clearly. 

Get Colours Right

There’s nothing worse than having a grand-format piece printed and it turning out looking nothing like you had in mind. One common culprit for this disappointing result is the lack of colour scale. You can avoid this by selecting Pantone colours for your print which are more universally accepted at print shops. 

If this isn’t an option for you, then you should inquire as to whether the printer will use CMYK or RGB colour schemes for the printers. Knowing what colour swatches to use will help you design a final product that will look just like it does on your screen. Otherwise, you may be unhappy if the project doesn’t match up with your branding for the rest of the business. 

Choose Readable Fonts

Your print item is designed to give your customers a quick look at what they can expect from an upcoming sale, promotion, or product launch. To this end, you want to make sure that they can easily read what you’re offering them. Fonts may not always translate from the small screen of your computer onto a larger banner. 

For example, thin texts could look blurry when blown up, and bold fonts may be just too big. Consult with your printer to make sure that your text will be legible and easy to read when printed to scale. Plan to have your grand-format printing project viewable not just up close but also from some distance away; it’s meant to make an impact, even from a distance. 

Get Help From the Experts

When you need signage in London, don’t trust your project to just anyone. Speedpro London has the experience and skill you need to master grand-format printing for your next custom project. Allow us to help you design something that your brand will be proud to present to your clients. Contact us today to learn more about how we can help you with your latest project idea!