Women in Franchising is growing every year and research and statistics confirm that women have been steadily rising in the ranks of business and franchise operators over the past three decades.
According to Iain Murphy in his book (The Franchising Handbook: The Complete Guide to Choosing a Franchise), women are in some ways better suited to franchising and make a more attractive group as potential franchisees.
- Women are good organizers and coordinate activities and people efficiently.
- Women are good at prioritizing, and deciding which activities are
more important than others. This works well in the franchising industry, when dealing with planning, staffing, financing and people management. - Women are great at networking and effective communications between franchisee and franchisor.
- Franchising can offer women the opportunity to go into business and to be successful and profitable on a personal and professional level.
Franchising offers excellent opportunities for women to start their own business and suits the needs and demands of women.
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