When starting a business, exterior signs are useful tools in drawing attention to your business, and when well used, they can reinforce your brand. Outdoor signs that are visible 24 hours a day throughout the year, can serve as an inanimate salesperson for your business. Creatively designed signs can help your business stand out from the competition. What should you consider when buying your outdoor business sign? How can you make it count in your marketing efforts?

Purpose

First, you need to know the purpose for your outdoor sign. Outdoor signage can be used to indicate the location of a business, pass messages to customers, provide details of an upcoming event, and much more. The purpose should determine your choice of materials and sign design. For example, signage used to indicate location should be durable, eye-catching and permanent. If you want to use signage to promote sales of an upcoming event, LED signs with changeable text are very eye-catching.

Signage Materials

When choosing the material for your outdoor sign, consider the material’s suitability for outdoors. Remember, some materials will do great indoors but not outdoors. For instance, acrylic, although professional, with a sleek, corporate look, is not shatter-proof. This means a windstorm will potentially break it into smithereens. Stronger materials like acrysteel, polycarbonates, wood, and aluminum are better suited for outdoor signs. The ideal material for an outdoor sign should stand up to the test of the environment as well as providing a great surface for the signage.

Location

The traffic that you hope to attract should determine the sign’s location. Ask yourself this: do you hope to attract foot or vehicular traffic? If your business is located on a highway where you’re looking to attract vehicular traffic, changeable letter signs, flashing arrow signs, and outdoor LED signs are a great choice. If, on the other hand, your business is located in a mall or shopping centre where you’re looking to attract foot traffic, sidewalk signs will do a great job.

Choose Colours Wisely

The readability of a sign is often ruined by poor colour choices. Understanding some basics about colours will make your outdoor sign easy to read. From a great distance, people should be able to see high-contrast messages clearly. You can contrast a dark colour, font, or graphic on a light background, or vice versa. Using coloured text on a bright background tends to achieve poor results. As you choose colours, do it wisely as this will greatly affect your business signage. If you get stuck, ask a professional for help.

Find a Signage Solutions PartnerWhen it comes to the intricacies of design and signage, the pointers above are only the tip of the iceberg. Keeping in mind just how significant signage is for your business, you want to do it right the first time. In the same vein as hiring a trusted accountant to take care of your business accounting, you need the right Kelowna sign company to oversee your project from start to finish. This way, you’ll save yourself the hassle of having to figure out the many details  associated with graphic design work.