When you first open the doors of your new business, you likely put a lot of thought into the signs that would represent your brand the best. You focused on outdoor signage, lobby signs, and even promotional items like banners and A-frame signs for the sidewalk. Unfortunately, you may have overlooked one very important aspect of your signage: Directional signage. 

Businesses that house multiple departments or have a lot of square footage will want to let their customers know how to find various parts of the building. This is where directional signage comes into play. Why is directional signage important for any medium to large business? Let’s take a closer look at why you should invest in these signs: 

Keep Customers Comfortable

If your customer is walking into your business for the very first time, it can be nerve-wracking and intimidating for them to navigate all of the various departments. This could be true of an office setting with cubicles in different departments or a retail location with many sections. A customer who feels comfortable navigating through your business is more likely to stay awhile. 

Directional signage gives them peace of mind, allowing them to have a better experience in your store or office. When you succeed at making customers feel more comfortable in your setting, you may just create a customer for life. 

Start in the Parking Lot

For those business owners who are serious about keeping their customers comfortable, you may want to start your directional signage outside the building. This helps customers find their way through the doors if there are multiple entrances. It also sets the stage for them to have a positive experience before they even walk through the doors. 

Start exposing customers to your directional signs early in their experience with you. Businesses that are a bit smaller may not need much directional signage once a customer walks in. However, it is a good idea to offer them some type of signage to get them on the right path. 

Post a directory or a map of the store right inside the front door. You might include arrows on it to show them exactly which direction they need to go. Pick a style that is easy to understand at a glance for your customers so that they don’t have to waste precious minutes trying to figure out what your signs are telling them. 

Solidify Your Branding

No matter what kind of signage you post, business owners should always be conscious of their branding. Directional signage can reinforce your brand image by using the same colour scheme, font, and types of images. You may even keep your company logo at the bottom of all directional signage to signal to customers how professional you are. 

Make sure your directional signage stands out, though. You want to make it easy for customers to find your signs and follow them. This means that you may have to alter the colour palette of the signs if your company colours are just black and white. Using bright colours attracts attention and shows your customers the way forward. 

The important thing here is to make sure that all of your signage is consistent. If you print one directional sign in a specific colour palette, all of the others should be printed to match, giving your brand a more cohesive structure. 

Investing in Directional Signage

It is no secret that directional signage is an important aspect of helping customers navigate your business. Once you are convinced that you need to invest in some quality signage, it is important to talk about the different types of signage you might use. If you have the budget and your office space is likely to be permanent, you can consider a custom wall-mounted sign. 

However, some businesses or retail locations are only in a space for a short time. It may not make sense to invest in expensive custom signs if you will only be there for a few months. In this case, you can still post directional signage but plan to do so on a budget. 

For example, you may make use of posters, banners, and/or vinyl stickers to get the point across. This offers you a low-commitment way to help customers and even new employees navigate through the space with ease. The best part is that it won’t break your budget. 

Call the Professionals

Are you convinced that directional signage is the way to go for your business? If so, then you need to call the professionals at SpeedPro Winnipeg North. We offer quality signs in Winnipeg, whether you want a custom directional sign or a few posters. Be sure to give us a call today to see how we can help you put your customers at ease!