Did you know that nearly 76% of consumers say they have entered a store or business simply based on signage?
If you own a brick-and-mortar business, then standout physical signage is a necessary component of your marketing strategy. While social media and digital marketing channels offer a new frontier of opportunities, there’s simply no replacement for a well-designed sign that catches potential customers’ eyes as they walk or drive by your business.
From banners and window decals to vehicle wraps and pop-up displays, the signage options for your business are diverse and numerous. But how do you go about creating eye-catching and memorable signage that will capture attention and convert passersby into paying customers?
At SpeedPro Ottawa, we have almost a decade of experience advising our valued customers on how to improve their businesses with innovative signage designs. In no particular order, here are some of our top tips for signage that will draw attention, improve brand recognition, and stand out in all the right ways even in a crowded marketplace:
Keep It Simple
When it comes to effective sign design, busier isn’t necessarily better. In fact, a simple design with clean lines and a concise, straightforward message that immediately resonates with potential customers as they drive or walk by is something to strive for. Keep your sign fresh and in line with your brand identity, but don’t overwhelm viewers with unnecessary detail and clutter.
Get Seen
No matter how on-point or captivating your signage may be, it won’t matter much if no one sees it. Carefully consider the placement of new business signage and make decisions about its size and design accordingly. At SpeedPro Ottawa, we can bring both small and large signage visions to life and are always happy to offer advice and support when it comes to maximizing visibility with high-contrast colour combinations.
Invest in High-Quality Materials
Consider the demands and pressures your signage will be subject to and select materials that will stand up over time. From outdoor signs to vehicle wraps and signs in high-traffic areas, SpeedPro Ottawa offers a wide variety of resilient, high-quality material options that will remain fresh and vibrant while continuing to attract customers over the long term. Speak with our knowledgeable team today to learn more!
A Picture Is Worth a Thousand Words
This saying is as true in designing memorable signage as it is in many other settings. Selecting an impactful image that captures attention in just a few seconds may be the difference between attracting a customer or not. Carefully consider the types of graphics or images that will effectively communicate your brand’s identity and resonate with your target audience. The team at SpeedPro Ottawa will ensure the imagery on your signage makes a lasting impression with vibrant, durable colour printing options.
Legible Fonts
When it comes to the words on your signage, be sure to choose fonts that don’t leave potential customers guessing. Simple, legible fonts may seem less dynamic than those that are more ornate, but in reality, they effectively grab attention by offering better readability.
Ready to create custom signs in Ottawa that will build your brand image and draw customers into your business? Visit us at SpeedPro Ottawa today to learn more about strategies for designing eye-catching signage!
