We know signage is an effective way to get your business and brand noticed. You have store front signage, maybe even some vehicle graphics for marketing on the go…. but are they covered? Covered in window graphics, I mean. 

Window graphics (decals or film) are especially important for brick-and-mortar companies. Brick and mortar refers to a physical presence of an organization or business in a building or other structure. If you’re dealing with clients face-to-face in an office or store that you own or rent – you have windows.

You can absolutely influence clients walking by to step into your shop, or turn the heads of commuting motorists. A large decal adverting a hot deal or elaborate window art will help you stand apart from the competition and be top of mind. Believe me, you want to be top of mind.   

If you’re not utilizing your windows to maximize a message then you’re missing out. However, we’ve provided a list outlining the advantages of window graphics that I know will change your mind:

• Affordable Brand Awareness: Decals are one of the most affordable types of signage that can help spread Word-of-Mouth, the number one form of advertising! Those who pass by will constantly be reminded of your company and its offerings. Your message will spread throughout the neighbourhood and eventually around town and surrounding areas. Be your community’s go-to!
  
• Promote Offerings: Give your marketing efforts an extra boost with a window graphic that sparks curiosity about your service offerings, the latest deals, or a new product. Even the smallest graphics can provide helpful information, such as “pull” instead of “push” on your entrance door. If you continue to switch up your graphics you’ll appear up-to-date and clients will be looking forward to see what’s coming next. 
  
• Enhance Privacy: Do you dislike blinds because they’re unattractive and carry dust bunnies? Films come in a variety of different patterns and opacities that can be applied to the entire area or in sections. You can also use an etched film with your company logo and name for a sleek, professional look. In addition to privacy, you can attractively shade your area while making the colors or patterns from your window graphic pop. It’s art.
  
• Differentiating with Personality: It’s a competitive market out there. You need to differentiate yourself from the competition. You have an awesome product, amazing customer service… but what’s your brand’s personality? You may already use social media or you’re an active member in your community (good on you!), but what about a custom window graphic that’s unique to your brand alone? A personalized design can communicate that your business is fun, professional, and approachable.
  
• Permits Be Gone: When your store front signage was getting installed you likely had to go through a lengthy and time consuming process. There are rules and regulations that must be followed or you risk a hefty fine. However, with window graphics and film you save yourself time and money as well. That’s a win!

There you have it! Thinking about dressing up those windows? Let us assist you with personalized attention and solutions based on your unique needs. We promise peace of mind by offering exceptional customer service, quality products, confidentiality and security, and high attention to detail. Give us a call and let’s get you noticed!

This post was contributed by Speedpro Winnipeg North, a leading sign company in Winnipeg, Manitoba with over 30 years’ experience in the printing and signage industry.