What Colour Is Your Sign?.

We recently came across a study that states that people have evolved to see colour in order to detect emotions. Bottom line is that colour now communicates messaging to us.

Here are some Colour/ Design things to keep in mind for your business. 

SO WHY IS COLOUR SO IMPORTANT IN BRANDING?

Red: This colour is a bit difficult to place, mostly used in restaurants and scientifically proven to raise heart rate. It is a very bold choice for any company but if done right can have a huge everlasting brading impact on consumers. Eg: Coca-Cola and Target.

Yellow: Happy, optimistic and eye catching. This colour has proven to be very effective for point of sale messaging and is used to grab attention of window shoppers. Eg: Caterpillar and Timberland Shoes.

Blue: Blue is calm, collected and represents trust and security in a brand. Which is why majority of financial institutes use this colour in their branding Eg: FaceBook and Tiffany & Co.

Green: Is the colour that is associated with growth and wealth. It also represents stability and growth within a brand. Eg: TD Bank and Starbucks.

Pink: Vibrant pinks have a youthful energy and sense of fun that blends itself well with trendy yet inexpensive products. Tons of beauty supply chains use these colours. Eg: T-Mobile and Clore Beauty.

Black: Most brands use black in their branding in some capacity- but if used as the primary colour, it has a powerful , classic and confident effect on a company’s branding. Eg: Guinness and Entrepreneur Magazine.

White: Peaceful and Simple is what comes to mind with the colour white. Baby and healthcare companies use this colour regularly, having said that it is one of the first choices for technology based companies. Eg: Apple.

So, what does your company branding say about you. Are you strong and confident, are you trustworthy and dependable, are you calm and collected….. Where does a Sign Shop fit into all of this?. Well, we at Speedpro Imaging Erin Mills are more than  printers and Installers. We help companies take a picture and tell a  story of a thousand words. We help companies stay consistent with their branding or we can help them totally rebrand themselves. We bring your vision to life for you clients but most importantly your employees. Speedpro Imaging Erin Mills will turn the aesthetics of your office into an impressively stylish and interesting space that could change the performance of your brand that play  a huge part in customer/ employee recognition.