New year, new business goals.
The start of a new year, and even a new decade is the perfect time to consider making business goals and resolutions. Take time to reflect on what worked well in the past year, what progress your business made, and how you want to change and grow in the new year.
At Speedpro, our job is to help you stand out, get noticed and make sales. Below is a list we’ve put together of our top marketing goals, and we’re ready to help get you started on your 2020 resolutions.
1. Build Your Brand Awareness
If one of your business resolutions this year is getting more customers through your door, then standing out should be a top priority. Increase the amount of signage outside of your locations – we can help you add big, bright and bold signage to your business exterior. Looking to add a pop to your entrance? Let’s talk back-lit signage. Have a menu or promos that change regularly? We can create customizable A-frame signs to use and re-use, or marquee signs for quick text changes. This allows you to tailor your message whenever you need to always reach your audience.
2. Send More Customers to Your Website
If you’re looking to get more attention on social media or direct customers to learn more on your website, have you considered adding your URL or social media account names to your business vehicles? When a business adds decals or an entire wrap to just one of their vehicles, it has the capability to net 30,000-80,000 mobile impressions each day. Keep in mind your vehicle is most likely going to be on-the-move when it’s seen, so you’ll want to keep your text and images simple, but that doesn’t mean you can’t include a Call-to-Action.
“Visit our Website”, “Sign Up!”, “Follow Us!” or “E-mail For a Free Quote” are great taglines to include while also sharing your online information.
A great way to track the reach of your new wraps and decals is to use a custom email address, a trackable website link, track your social media followers, or create a special hashtag.
3. Increase Sales and Get Your Customers Informed!
If 2020 is your store’s year for promotions, sales, giveaways and offers – it’s time to consider some exterior add-ons to grab the attention of those passerbys. Feather flags are the symbol of a sale, usually in bright colours like yellow or red, these can grab a customer’s attention long before they’re in front of your store. Whether you’re looking to fill up an entire parking lot with feather flags, or interested in adding a couple to the end of your sidewalk, we can help you decide!
Another great way to showcase seasonal products and sales when you don’t have a large exterior property is to take advantage of all your open window space. Your windows are a great space for advertising, and they can even transform a blank exterior into bright and colourful signage – helping spread your message and increasing brand awareness.
4. Get Your Business Name Out There – Attend a Trade Show
If you’ve never attended a trade show with your business before, now is the perfect time!
Trade shows offer a face-to-face experience with interested buyers, other local businesses and even give you the inside scoop on upcoming market trends. When it comes to influencing a potential new customer, face-to-face is one of the best ways to make a sale. An in-person pitch, or a quick Q&A can be an easy way to close a deal without having to email a newsletter or send out flyers about your services and promotions.
Trade shows are also about showing that your business can have fun! Having an interactive trade show set up, complete with a backdrop that doubles as a perfect photo background for attendees is great for sharing online and on social media! Next time, consider a social media giveaway, free branded merchandise, or in-person promotions to attendees to get them to share your booth and brand online – that’s how having a great booth at a trade show can get the attention of those who don’t even attend!
Want to learn more about what we can offer your business when it comes to creating a customized booth that stands out? Let’s talk!
Signage is usually the first point of contact you make with a new customer – make it a good one. If you have any questions about signage and wraps to go along with your business resolutions this year – reach out to us, we’re always here to help!