Wrapping your vehicle is one of the most effective ways to get your brand out into the world and be seen by up to thousands of people weekly.
Individual and fleet wraps can make a large impression on customers and boost your brand identity – and sales, too. We can customize the right vehicle wrap for your needs, since brand perception plays a large role in consumer choices.
When it comes to creating an impactful vehicle wrap, it’s important to keep consistency with your brand. Here are some factors to keep in mind for maintaining your brand’s image with your wrap:
- Logo
- Word count
- Font
- Slogan
If you have fleets of vehicles, consistency is key
KEEP IT SIMPLE
For billboards, 6 words or less is the industry standard. Try to imagine your vehicle wrap as a moving billboard – consumers are on the move and you won’t always have a lot of time to convey your message.
Keep your message short and clear. You can add a few more than six words depending on size and readability, but six should always be the goal. Try and get straight to the point.
Legibility is important too, and choosing fonts that are big and easy to read will help your vehicle get noticed.
KEEP IT VISUAL
Attention spans are short, and brains are visual. Use bold, impactful images that will grab consumer’s attention and keep them staring. Bright colours and graphics with faces are eye-catchers, and emphasizing your visual graphics can help increase brand recall.
Make sure addresses, phone numbers and any information you displays is in easy-to-read areas and not obstructed by parts of the vehicle.
TRACK YOUR ROI
Include a specialized URL or phone number on your wrap that you can track – this can help you see which consumers have found you through your vehicle.
Or survey your customers and see if they recall seeing your wrap.
Get Wrapping!
At Speedpro Imaging Ottawa, we want to help your brand stand out. Call us today at (613) 695-6661 or visit out website for a quote!
