The quality banner stands company of Speedpro London offers eight tips on making your next trade show display stand out:
Consider pop-up displays
Exhibitors who are on a tight budget may make a huge impression using pop-up trade show displays. The majority fold out, yet other ones inflate. Either way, it’s possible to create an appealing pop-up display which features key graphics and your logo.
Use a table top display
One other choice when working with a small budget, table top displays are portable and affordable. Table top displays oftentimes come in 3- or 4-panel styles. They are big enough to highlight your details yet tiny enough to carry, fold-up, or ship to the next event! If you choose a table top display, you also will want a table top covering or table skirt, table runner, and portable spotlights!
Get the hang of banners
For example, trade show ceiling banners will alert participants to the location of the customized display stand. A retractable banner stand is another outstanding display idea. Additionally referred to as roll-up banner stands, they are highly sought-after for trade show displays because of how quickly and easily they may be taken down and set up.
Place signage everywhere
Make trade show signage that direct participants to your customized display location and alerts them to the benefits they will appreciate while visiting. Post them within as many places as possible like on nearby entranceways and walls. Some exhibitors will go so far as to place trade show signs in the lobbies of hotels nearby in which visitors will likely stay!
Distribute giveaways
For trade show giveaways, consider advertising items on which it’s possible to print your business logo, name, and contact details. Magnets, pens, and key rings are only a few potential items you can pass out at the custom display. Passersby love to take home things! Such goodies not just build good will, yet also serve as a reminder of your company long after you pack your display stand and leave.
Pass sales information out
Stock a supply of business cards you can distribute at the convention display stand. Additionally consider brochures, sales flyers, or USB thumb drives with service or product specs. Give lower-cost versions to everybody. Save the more deluxe things for the ones who express interest. Utilize the promises of better brochures as your excuse to follow-up after your show by mail or in person to keep the sales contact solid.
Make and display a video
Use the video to present your company, explain your services or products, and show their benefits. Large-screen computers or projection screens at the custom display attracts attention and helps introduce your story.
Provide a few snacks
Serving chocolates, cookies, soft drinks, coffee, or water may be a strategic method of attracting attendees to your display stand. You will gain the appreciation of thirsty or hungry visitors! Water bottles, candy bars, packages, or bags labeled with your business logo will satisfy their hunger or thirst – as well as your branding outreach needs!
