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7 Ways to Promote Your Business at Exhibitions

September 5, 2018

It is the season for exhibitions! If you have an expo or event coming up, read below for our 7 methods on promoting your company at trade shows with our exhibition print:

Indoor posters

Do you have a special offer or discount at an exhibition? Work up some buzz around your most recent promotions by showing them on indoor posters.

Outdoor posters

Not every trade show is indoors, so you will be on the lookout for durable outdoor posters. Select from water-resistant, industry standard blueback, scratch-resistant, tearproof, or weatherproof substrates for the outdoor posters, and for maximum impact, sprinkle them around the show. Or, you can use them as signage that directs attendees to your stand, without being concerned with wear and tear.

Strut cards

The product display represents your company, and while you have to get your brand message across, you additionally have to be certain it isn’t too overwhelming with too many messages on different marketing materials. Strut cards are fantastic for using on your point-of-sale plinth without having to clutter your display. They’re visually striking, effective, affordable, and mounted on 2mm cards for a durable finish. They also keep your exhibition stand new, even after a couple of days.

Display Boards

You will have around only 30 seconds to a minute to get the attention of your prospects, which isn’t that long. But, display boards add an additional layer to exhibitions as they are positioned outside your stand for maximum impact. Display boards aren’t just for promotions, it’s also possible to display charts and graphics to show off the successes of your business, and with drilled holes currently available, it’s even possible to hang them to show versatility with stand builds.

Self-Adhesive Vinyl

Upgrade standard exhibition furniture using self-adhesive vinyl. Renew a blank wall using repositionable matt PVC and move the graphic around to give the stand some variety. Or, select clear, removable self-adhesive for more creative print options. Removable solutions also mean you are free to decorate as you desire, without having to worry about leaving any lasting damage as you return the stand to its initial state.

Banners

Do not keep your company a secret at an exhibition or trade show. Let as many folks as possible know you are exhibiting by using banners, which are ideal as the event calls for a message which cannot be missed. With a choice of mesh, eco, or vinyl substrates, your event ads, exhibition graphics, and key messages will remain sharp, bright, and in excellent shape – and send people directly to your stand.

Banner Stands

Easy to install and portable, banner stands should be the first print piece in your trade show kit – so, carry them to all of your conferences, industry shows, as well as retail meetups. The quickest way to set up the stand is to pop up the pole and ratchet system. With various different styles available, banner stands immediately transform any space and is the ultimate essential items for any exhibition.

For more information about our quality banner stands contact Speedpro London today!

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