Business owners and marketing managers can be hesitant to invest in new signage if they haven’t had much success in the past. The trick is to create signs that are designed to be more visible by a wide group of people. From the placement of the sign to the colours used, there are several ways to make your retail signage more visible. 

If you’re ready to start marketing more effectively, here are four expert tips to get your signs to stand out to your customers: 

Make Them Easy To Read

Is there anything worse than watching your customers struggle to read the signs that you spent good money on? Investing in retail signage is important, and you need to make the most of what you have. That’s why it’s recommended to choose fonts that are large and easy to read, even at a distance. Not to mention, this also helps older customers and those with poor eyesight see and understand your offer. 

Use Outdoor Signs 

Many business owners have a hard time with their indoor retail signage because they can’t seem to get enough customers in the door to see their offers. One way to eliminate this issue is to use outdoor signage that entices customers to walk through your doors. Whether you go with an A-frame sign or a banner hung above your door, outdoor signage is certain to reach more eyes than the signs that you place inside. 

Window Graphics

If you have a large storefront window, you might want to take advantage of this space to advertise promotional offers. Put that area to work by using window graphics. As a bonus, this can bring in customers from outside who might have otherwise not come in.

Use Colour Theory

You might not be a graphic designer, but that doesn’t mean that you should ignore colour theory when putting together your retail signage. Look for contrasting colours that will stand out in your store such as black and yellow or a dark colour paired with a lighter colour. This will help garner more attention for your signs.

As well, colour theory also has to do with how customers are influenced by certain shades. For example, red can actually have a physical effect on your customers by raising their blood pressure. Carefully choose colours that will achieve your goals. You might be surprised at how many more conversions you get with signage that’s designed effectively. 

Get Help From the Experts

Are you ready to invest in new retail signage but aren’t sure where to start? You can benefit from the insight of our sign-making professionals at SpeedPro London. No matter what type of retail signs in London you need, our team of experienced professionals can help make your vision a reality. Give us a call today!