Trade shows are just like Halloween. Each trade show booth is like a house that is handing out fun treats to kids in the best costumes. Except when it comes to booths the ‘kids’ are your prospects. How will you make your trade show booth the best? Even better, how will you create a trade show booth that’s so incredible, folks are lined up just to get in? We have 4 booth ideas to assist you in having your best show yet.
Tons of samples
If you are in the food sector, giving away samples is critical. It is what folks like most about trade shows. Particularly if you have a special product that is challenging to describe, it is simpler to promote the product when folks are able to taste it right then and there. More than likely, consumers return to their tried-and-tested products. From beverage and food to health and beauty, consumers are loyal. However, give them an opportunity to try out your product – make them really fall in love – and land a new customer. We cannot speak more highly of the impact of this booth idea.
Stand out with great uniforms
Whether you like business casual or branded shirts, it is easy to stand above the competition with fantastic uniforms. Choose the colors of your brand, and make sure that the logo is big enough to read from afar. If you like business casual, you should coordinate with your staff ahead of time. One example might be for each of the women to dress in black dress pants, with the color of your brand for their top and the men could wear a black suit that has a tie in the color of your brand.
Feature a photo booth
Whether you have a Polaroid print out or send out the photographs by e-mail, visitors always like snapping photos. Use this chance to include banners, a branded backdrop, props, flags, and/or decor. If you are hosting in a corporate trade show, one effective idea that attracts visitors is to offer them VALUE. Establish a LinkedIn shoot so visitors may have an up-to-date photo headshot snapped for their profile. You will see a line all day through – and you will get their information to send them their photo! For more exciting trade shows, like the Gourmet Food and Wine Expo, it’s possible to incorporate the same photograph booth – yet with exciting props to dress up. For those pictures, you might include your branding, so each image shared digitally will reach even MORE folks.
Host a charging station
What’s worse than seeing your smart phone decline to just one bar of power in the middle of a hectic workday? You would be shocked by how many folks do not keep a charger available. In having a charging station at your trade show booth, you will have a lot of visitors coming over. In turn, they will be forced to linger as their device charges.
For more information on innovative trade show displays contact Speedpro London today!
