Wrapping your vehicle is one of the most cost-efficient forms of advertising. Individual vehicle wraps generate thousands upon thousands of impressions each week, making wraps effective and impactful. Your vehicle is essentially your mobile billboard and your goal is to get as much attention with it as you can
Brand perception plays a large role in consumer choices and strategically wrapping your vehicle helps to promote your product and build brand-identity with consumers.
Chances are your mobile billboard is going to be on the move, and just like with regular billboards, you don’t have a lot of time to communicate your message to consumers in the span of time they’re looking at your vehicle. Here’s some pointers for keeping your message quick and clear:
- Minimal words. For billboards, 6 words or less is the industry standard. You can add a few more words depending on their size and readability, but six should always be the goal.
- Include your logo – brand recognition goes a long way!
- Include your company colours, slogans or fonts.
- Word Size – Keep it legible and big enough to read from far away.
If you have fleets of vehicles, consistency in wrapping is key for maintaining your brand image.
GRAB THEIR ATTENTION.
Graphics and large images are eye-catchers for consumers, and they notice them a lot faster than they notice words. Emphasize your visual graphics and keep them front and centre to increase brand recall.
On the parts of your vehicle where you do have writing, make sure addresses, phone numbers and any information is in an easily-readable area and not obstructed by parts of the vehicle.
At Speedpro Imaging Nova Scotia we want to help transform your vehicle exterior to match your brand and help boost your sales. Give us a call today at 877-277-9797 or visit our website www.speedproNS.com to request a quote today.
