Before you invest money and time in creating signage, figure out what restrictions and regulations your landlord and city impose. For instance, you may be prohibited from having signage which lights up or goes over a specific size. Your signage might have to use a font that is consistent with the signs of the additional companies in your retail center or office.

Consider functionality

Know what you want the signage in your company to do. Some signage is informational/directional, like signage that directs customers to fitting rooms or the restroom or identifying the store shelf content. Other ones are persuasive, like signage that announces special offers or sales. Your outdoor signage must be large and attention-grabbing enough to be viewed by your target demographic, whether they are passing by on a downtown road or traveling past on the highway.

Maximize materials

Three-dimensional signage offers a lot of branding opportunity.  Pick materials for your signage that reinforces the identity of your brand. For example, an artisanal restaurant might use weathered wooden signage, while a state-of-the-art IT consultancy might utilize sleek metal.

Be consistent

Whether you are creating a banner, directional signage for inside your company, shelf labels or promotional signs, all your signs have to have a brand identity that is consistent. Utilizing the same fonts, colors, and “attitude” all throughout your signs will assist in cementing your brand in propects’ minds.

Get help

To create your outdoor signage, work with a graphic designer who is familiar with signs who are able to translate your business colors, logo, and fonts to a design which meets the requirements in your area, may be viewed from a distance and stands up to the weather.

Show a little personality

Signs are not just about graphics — words also matter. Even directional signage may convey the personality of your brand. For example, a restaurant that specializes in Texas barbecue may label the bathrooms for “Cowgirls” and “Cowboys.” Consider creative ways your signage may express the personality of your brand, whether that is zany, luxurious, upscale, or homespun.

Mix it up

There is a lot more to signs than the sign on the exterior of your restaurant, store, or office location. As that signage is created, reinforce your brand using temporary signs, which include banners, window decals, and posters. They are affordable, so they are simple to change out for various seasons, promotions or events.

Get outside

Depending upon your industry, portable signs, lawn signs, or car door magnets may expose your brand to more traffic. For instance, if your staff members routinely travel to customers’ offices or homes, removable vehicle door magnets build awareness of brand even if your employees are using their own cars. Is your company situated on a road that has a lot of pedestrian traffic? Try to use portable signage, like an A-frame sign, on the sidewalk within regular business hours to attract people passing by.

For more information on the right use of outdoor signs to establish business brand identity contact the London signs experts of Speedpro London today!