A flyer can put your message directly into someone’s hands, but the wrong format or design choice can make it disappear into the crowd. Flyer marketing delivers the strongest results when the flyer size, layout, and content are precisely chosen to match its purpose. In this guide, we cover the different types of flyers to use and design choices to help you grow your business.
Event Flyers
Packed venues often start with a well-designed event flyer that sparks curiosity and motivates action. These marketing flyers work for anything from charity galas to music festivals, giving people a clear reason to attend. Standard flyer sizes like 8.5″ x 11″ or 5.5″ x 8.5″ provide room for bold titles, vivid imagery, and essential event details. When you print flyers on sturdy materials, they withstand heavy handling. Combined with a digital flyer for online sharing, they can supercharge a flyer marketing campaign and fill seats fast.
Product Flyers
The right product flyer can stop a shopper mid-step, turning curiosity into intent to buy. Unlike broad promotions, this type of flyer focuses on one product or collection, giving it the spotlight it deserves. Popular flyer dimensions like 8.5″ x 11″ or 4″ x 6″ offer space for striking visuals, persuasive copy, and key details. Printing on premium materials adds credibility, and a matching digital flyer extends reach.
Promotional Flyers
Nothing drives urgency like a well-timed promotional flyer that puts an offer front and centre. Businesses use them to push limited-time discounts, seasonal deals, or highlight an upcoming event customers can’t miss. Half-page flyers at 5.5″ x 8.5″ keep costs low for mass handouts, while larger sizes allow space for bigger visuals and bolder calls to action. Strong flyer materials and professionally designed flyer templates add credibility, and a digital flyer version lets the same message travel far beyond local distribution.
Informational Flyers
Contrary to popular belief, informational flyers don’t just share facts; they strategically guide the reader toward a clear next step. Businesses use them to outline customer service procedures, service packages, or answer questions for potential clients. Standard sizes like 8.5” x 11” work well for detailed content, and a folded 11” x 17” allows for sections and diagrams. Design choices include text/image ratios, company logos, and colour coding for navigation.
Business Flyers
A business brochure is your handshake on paper, a direct way to introduce your company and build credibility. It can present core services, feature a recent success or promote a new offer to grab attention. 8.5” x 11” gives room for service breakdowns, images and charts; 5.5” x 8.5” keeps it short and sweet. Consistent brand colours, sharp typography, quality paper, and a focused call to action make them a great marketing tool.
Not-For-Profit Flyers
Getting donors or community members to act often starts with a not-for-profit flyer that tells a story worth supporting. These flyers can announce fundraising goals, promote volunteer opportunities, or share the impact of ongoing programs. A flyer printed on glossy paper can create a polished look for donor events, providing graphics with a refined, high-quality finish. This option works well for gala invitations, charity auctions, and sponsorship packages where presentation reinforces credibility and the importance of the cause.
In addition, using colours that align with the cause, balanced graphic design, and common formats like 8.5″ x 11″ or 5.5″ x 8.5″ helps keep the flyer visually engaging.
Handbill Flyers
Handbill flyers work best where speed and volume matter most, making them a staple for small businesses looking to saturate a local area quickly. They work well for announcing flash sales, promoting neighbourhood events, or directing foot traffic to a storefront.
Typical sizes like 4″ x 6″ or 5.5″ x 8.5″ are easy to hand out, tuck into shopping bags, or pin to a bulletin board. With a clear company logo and visually appealing layouts, these flyers stand out even when printed on ordinary paper.
Direct Mail Flyers
Landing in your prospect’s mailbox is one of the most overlooked ways to spark action and stay top of mind. This is where direct mail flyers excel, using verified flyer addresses to reach specific households or businesses. Generally, direct mail flyers showcase an exclusive offer and feature eye-catching graphics to guide the reader toward a call to action. The most common formats are 8.5″ x 11″ for content-heavy flyers or folded designs for multi-section storytelling.
Choose SpeedPro Barrie For Your Next Flyer
From driving attendance at a community fundraiser to promoting a seasonal sale, the right flyer can turn interest into measurable action. Success comes from pairing the right size and format with clear messaging and strong design choices that fit the purpose. At SpeedPro Barrie, we combine professional printing, custom flyer templates, and strategic design to help you distribute flyers effectively through mass distribution, bulletin board placements, and/or targeted neighbourhood campaigns. Contact us today for flyer printing in Barrie and put your next campaign in motion.
