At SpeedPro Signs Etobicoke/Brampton we take a lot of pride in what we do. Good signage
requires thoughtful design, high-quality materials and, expert installation. But there is a
downside to this equation- Good signs can be a sizable investment…Meaning good signage
is NOT cheap. At SpeedPro Signs Etobicoke/Brampton we don’t cut corners. If you want
good signage for cheap then unfortunately you stand a pretty good chance of getting…you
guessed it cheap and ineffective signage. You won’t get crappy signage at SpeedPro Signs
Etobicoke/Brampton. Why? Because Great Signs should NOT cost you Money, they should
MAKE you money.

Consider the following: There are several studies and industry reports that highlight the
value of investing in good signage for businesses. While the specific ROI (Return on
Investment) can vary depending on the type of business, location, and the type of signage,
the general consensus is that well-designed and strategically placed signage can drive
customer engagement, increase foot traffic, improve brand visibility, and boost sales.

Here are a few key points supported by research:

1. Increased Visibility and Sales

• FedExOffice Study (2011): This study found that nearly 76% of customers enter a
  store they’ve never been to before based solely on its signage. Additionally,
  businesses with good signage experience an average of 10-15% increase in sales.
• TheSmallBusiness Administration (SBA): A study by the SBA showed that 75%
  of people make their buying decisions while in the car and a significant
  portion of new customers is driven in by external signage.
• SignResearch Foundation (2013): This study concluded that businesses that
  invest in high-quality signage reports an increase in sales of up to 30% or more.

 

2. Brand Recognition and Perception

• The Importance of Signage for Branding: Effective signage helps build brand
  recognition and establishes a professional image. According to a 2014 study by the
  Sign Research Foundation, 60% of consumers say they are more likely to enter a
  store with an attractive and well-designed sign.
• CustomerTrust: According to research by Brighter Graphics, 68% of consumers
  believe that signage reflects the professionalism of a business. If the signage is clear,
  attractive, and consistent with the brand, it creates a perception of reliability and
  trustworthiness.

3. Cost-Effectiveness

• LowCost, High Return: A report by the Small Business Administration stated
  that on-premise signage is the most cost-effective advertising tool. Compared to
  other forms of advertising (such as TV, radio, or print), signage offers a much lower
  cost-per-impression. For instance, signs can cost less than a penny per impression
  over their lifetime.
• Long-Term Investment: Unlike other marketing tactics that require continuous
  spending (like paid ads), high-quality signage, once installed, can last for years and
  continue to draw attention and business for little ongoing cost.

4. Increased Customer Decision-Making Time

• Effect on Decision-Making: According to a study by Signage Foundation, 68% of
  people surveyed said that they decided to visit a business after seeing its sign, and
  50% of those customers were likely to make a purchase once inside. Well-placed
  signage can effectively shorten the customer decision-making process by providing
  clear, immediate information.

5. Outdoor and Wayfinding Signage

• Street-Level Visibility: A study from Grand View Research highlights the growing
  importance of outdoor and wayfinding signage, noting that outdoor signs lead to
  increased visibility, which in turn increases foot traffic. In competitive markets, having
  signage that stands out from competitors can be a key differentiator.
• Wayfinding: Effective wayfinding signage (in large retail spaces, malls, airports, etc.)
  can improve customer experience, reduce confusion, and even increase dwell time in
  stores, leading to more purchases.

6. Impact on Customer Engagement

• Eye-Tracking Studies: Research has shown that people tend to focus on prominent,
  well-designed signs when walking or driving by, often leading to higher customer
  engagement and increased chances of entry. For example, a study conducted by
  The Signage Foundation showed that customers tend to spend 60% more time in
  a store when there is clear and consistent signage guiding them through the space.
• Digital Signage: With the rise of digital displays, studies have found that digital
  signage can increase customer engagement by 30% to 50%, especially in high-traffic
  areas or retail environments.

Conclusion:

The evidence suggests that investing in high-quality, visible signage is a smart decision for
businesses looking to increase foot traffic, improve brand recognition, and ultimately boost
sales. The return on investment can be substantial, especially when signage is strategically
designed and placed to reach the target audience effectively.

At SpeedPro Signs Etobicoke/Brampton we specialize in high-quality visual marketing with in-house design, print and installation. If you have a business that needs to get its message out there effectively then call 416-621-5252 or go to https://speedprocanada.com/qew/