In busy cities vehicle wraps are an efficient method of advertising your business. Car wraps have seen an explosion in popularity over the last couple of years, because they’re persuasive and efficient types of marketing. This marketing medium is a high-impact but easy method of extending the reach of your business and developing brand awareness. Below are a few great reasons to consider using vehicle wraps to advertise your company.

It is a Mobile Billboard for Your Company

One thing a car wrap does is advertise your company – and to a massive demographic, at that. A striking, attention-getting wrap design and calculated path across busy thoroughfares may produce high exposure at a minimal cost.

The OAAA considers car wraps to be the lowest CPI (cost-per-impression) kinds of advertising that is available to small businesses. On average, a company which uses a vehicle that has eye-catching car wraps may produce as many as 70,000 impressions a day.

Car wraps may be used as long-term ads or short-term promotions for certain products or special occasions. Because you have control of the design and where the car will be passing, it permits you to develop a strategic marketing campaign around your city.

Vehicles that have car wraps do not necessarily have to be driven around to make an impression. Parked vehicles that have your company’s design still can make a good impression on people walking by and drivers in other cars. That means your car now can function as both mobile and static advertisement, and effectively create a marketing campaign which may target certain locations and additional high-traffic spaces of your choosing.

High Return on Investment

Car wraps as ads enjoy high return on investment mainly because they’re able to draw prospects to your company for a minimal amount of effort and capital. While there isn’t any average return on investment for car wraps, most analysts consider car wraps to be a cost-efficient campaign of marketing if correctly pulled off.

To maximize your car wraps, take the following points into account:

Design

Develop an eye-catching design which prominently features your business contact details and name. Keep the design consistent with your existing branding, as it’ll allow for more exposure and improved awareness of brand.

Route

As traffic can be a nuisance to the majority of motorists, it is a blessing for a mobile billboard. Plan paths through streets that are heavily congested. Because people in America now are spending more time trapped in traffic, it’ll mean a car that has a wrap may imprint more on prospective clients if they are looking at it when in traffic.

Return on Investment measurement

Tracking your car wrap’s return on investment may be challenging, yet there are methods of gathering some information. Printing out a unique website or telephone number on the vehicle wrap may be efficient in measuring returns. Large corporations pair the special website/phone number method with GPS information, to obtain more in-depth data on effective routes.

For more information on our well-designed signs, contact Speedpro London today!