Wrapping your truck is a great way to promote your business; you’ll stand out from regular traffic, advertise at job sites, promote while you’re driving, and even advertise while your vehicle is parked. Wraps also make your truck harder to steal (it’s going to be pretty easy to identify), and will even protect your truck from UV damage and contaminants.

Before getting your truck wrapped, it’s worth asking how much a wrap is going to cost. Depending on what you’re getting done, a truck wrap can cost anywhere from $2000-$6500, with decals costing less. The cost will vary depending on a number of different factors; let’s get into it: 

Factors That Influence The Cost Of A Truck Wrap

The Size & Model Of Your Truck

The size of your truck is one of the biggest factors; a small truck will cost less than a larger truck because larger trucks take more vinyl to wrap, and the vinyl takes longer to install. Different models and body styles will also influence the cost of a vinyl wrap. A pickup truck with a small bed has less surface area to wrap than a box truck of roughly the same size. 

The Type Of Vinyl You Use

You’ll only want to use a high-quality vinyl wrap for your vehicle—you’ll always want to opt for a cast vinyl wrap over a calendared vinyl wrap. While cast vinyl is more expensive, the quality and durability are much better.

Then it’s time to think about the different styles of vinyl wrap available—opting for chrome, metallic, carbon fibre, or other specialized vinyl wraps will cost more than a simple gloss or matte vinyl wrap. 

Full Wraps, Partial Wraps & Decals

As you might expect, decals are less expensive than partial wraps and partial wraps are less expensive than full wraps. A full wrap covers your entire vehicle, while a half wrap typically covers the back half of your vehicle.  Let’s take a closer look at each:

• Simple lettering and logos on the front, side, or rear of your truck: $100 to $500
• Lettering and logos + window graphics: $200 to $1000
• Partial wrap: $2000 to $4000
• Half wrap: $2300 to $4500
• Full wrap: $3100 to $6100

You might find that your truck costs a little less or a little more to wrap depending on the factors we’re discussing, but this range is a pretty good estimate. 

How You Customize Your Wrap

Our vinyl wrapping prices all include customizations; we’ll design a wrap for you, incorporating your logo, and any images and calls-to-action you want. A quality vehicle wrap without these features might cost a little less, but not by much—we’re happy to provide these services to help you get the most out of your truck wrap.

Installation Costs

We install all of the truck wraps we produce; we take a lot of pride in our work, and don’t want our truck wraps to end up with air bubbles, wrinkles, breaks, or other defects. We firmly believe that professional installation is the way to go. 

You could get a truck wrap for less by going to another vinyl wrap manufacturer, getting a heat gun, and putting it on yourself—but to be honest, we’ve never seen a very good wrap job by people who aren’t professionals. Saving a bit of money to get a wrap that doesn’t adhere properly, that won’t last as long, and that won’t present as professional an image isn’t worth it. 

How To Get The Best ROI From A Truck Wrap

Lowering Your CPM

For business owners, the purpose of getting a vinyl truck wrap is to get more people to learn about their business. Your cost per thousand impressions (CPM) is an important factor in determining the ROI you’ll get. You can lower your CPM by lowering your truck wrap cost, or by increasing the number of impressions you get.

The latter strategy is usually better than cutting corners on your wrap. To get the most exposure, it’s important to park your truck in places that are visible, to drive your wrapped truck as often as possible, and to use designs that are eye-catching and memorable. 

Getting Fleet Discounts

Fleet discounts are a great way of lowering the cost of your truck wraps; they also help lower CPM (more trucks with wraps means more impressions). We only need to design one wrap if the trucks in your fleet are all the same, which can substantially reduce the cost to wrap each truck. Even if you’re getting different designs, though, we can offer a discount if we’re wrapping a whole fleet. 

Maintaining Your Vinyl Wrap

Vehicle wraps, whether you’re getting a car wrap, a truck wrap, or a boat wrap, need to be maintained. Here are a few tips for maintaining your vinyl wrap:

• Keep your truck out of the sun to avoid UV damage.
• Keep your truck away from rain, hail, and other bad weather.
• Use a microfibre cloth and non-abrasive cleaning materials to keep your vinyl wrap clean.
• Don’t bring your truck through an automatic car wash.

A properly maintained vinyl wrap will last much longer, giving you more years of high-quality advertising. 

Conclusion

How much does it cost to wrap a truck? The answer varies, but we hope this article has given you more insights into the costs and potential benefits of a wrap. Whether you want a partial wrap, a full wrap, or even a decal for your truck, if you’re looking for a vinyl wrap in Winnipeg, SpeedPro Winnipeg North is here to help.