Did you know that a wrapped vehicle driven on busy streets can generate between 30,000 to 70,000 views per day, or that according to a 2019 advertising study, 64% of consumers aged 16 and older have taken note of a wrapped vehicle advertisement in the past month and 44% in the past week?! Even in the age of digital advertising, vehicle wraps drive a serious amount of traffic and transforming your company vehicle or fleet with professionally designed and installed vinyl wrap offers an eye-catching and economical opportunity to turn heads while boosting brand awareness and visibility.

Many of our clients recognize the potential benefit of a mobile marketing solution that, unlike many other forms of advertising, involves no recurring costs and can actually improve the aesthetics and longevity of company property. But how long does a car wrap truly last?

The SpeedPro team is often asked about the longevity of vinyl vehicle wraps which is why, in this post, we’ve shared some information about their average lifespan, broken down the factors that can impact their integrity over time, explored some special considerations for commercial car wrap solutions, and shared some actionable tips for keeping vinyl wraps in mint condition. Contact SpeedPro Canada today to learn more about our custom car wrap options!

Understanding Car Wraps And Their Longevity

A car wrap is a protective layer of vinyl film that is applied on top of a vehicle’s original paint job. In addition to turning your vehicle into a mobile advertising canvas, vinyl wrap technology can also improve its aesthetics and offer a layer of protection against environmental damage.

On average, vinyl car wraps last between 5 to 7 years but may last for a much shorter or longer period of time depending on a variety of different factors. Let’s take a closer look:

Factors Affecting Car Wrap Lifespan

Material Quality

Not all vinyl is created equally, and the quality of the material you invest in can have a major impact on the lifespan of your vehicle wrap. The higher the quality of your vinyl, the more durable it will be and the more robustly it will stand up to environmental hazards over time.

At SpeedPro Canada, our custom vehicle wrap solutions are professionally created and installed using only premium 3M materials that have been designed to withstand the realities of life on the road. Contact us directly to learn more!

Installation Expertise

A poorly installed vinyl wrap will be prone to early peeling, crinkling, and blistering. Besides ruining the aesthetics of your vehicle, these types of issues can be costly and time-consuming to deal with. If they progress, a whole new wrap may be in order.

At SpeedPro, our skilled vinyl wrap installers have the experience and expertise to ensure a flawless outcome that will improve the aesthetics and longevity of your vehicle for many years. When you work with our team, you can rest assured that your vehicle wrap will be properly installed to exacting standards.

Environmental Conditions

Climate and weather conditions impact every aspect of life in Canada, and vehicle wraps are no exception. Exposure to prolonged sunlight and UV rays can cause vinyl wraps to fade and deteriorate prematurely while extreme cold temperatures can lead to brittleness and potential cracking over time. Properly protecting your wrapped vehicle from the elements is essential to extending its longevity. See some simple tips in our Avoiding Damage And Wear section below!

Proper Care And Maintenance

The better your car wrap is cared for and maintained, the longer it will last. Here are some ways to ensure you get the most out of your investment:

Cleaning And Washing Techniques

Keeping your vehicle’s vinyl wrap free of dirt, dust, debris, and other residue will help maintain its integrity over time and prevent it from fading. At SpeedPro Canada, we recommend washing your wrapped vehicle 2 to 4 times per month, depending on the conditions.

DO:

• Do wash by hand with a soft microfibre cloth
• Do use mild soap and water
• Do dry thoroughly to avoid water spots

DON’T:

• Don’t use harsh chemicals or abrasives
• Don’t use high-pressure washes
• Don’t use waxes or polishes intended for metal

Avoiding Damage And Wear

In addition to keeping your wrapped vehicle clean, it’s also vital to minimize exposure to the elements and environmental hazards. When you’re not actively driving, the SpeedPro Canada team recommends:

• Storing your vehicle in a protected garage
• Avoiding parking areas under trees or foliage, which can lead to damage from sap and organic debris
• Using a high-quality vinyl wrap coating or sealant to further protect your vehicle and enhance its appearance

Average Lifespan Of Car Wraps

Car wraps last an average of 5 to 7 years, but regular inspections can help extend this estimate. Warning indicators that your vehicle wrap may need a little extra TLC include:

• Fading
• Peeling
• Wrinkling
• Cracking
• Visible damage

In many cases, vinyl wrap can be effectively repaired if damage is caught early. Contact SpeedPro Canada to learn more about how we can help!

Commercial Car Wrap Solutions By SpeedPro

Commercial car wraps offer an incredible opportunity to attract attention and increase your brand’s visibility on the go. At SpeedPro Canada, we are dedicated to offering innovative wrap solutions for vehicle fleets small and large.

Unique Considerations For Fleet Vehicles

Helping you create standout wraps for your commercial fleet of vehicles is something the experienced SpeedPro design team excels at. Tell us about your vision and goals and we’ll develop a design concept that takes the unique shape of your vehicles into consideration while also effectively incorporating elements such as colour, contrast, and high-quality graphics and images to achieve a stunning and on-brand outcome.

Maximizing Commercial Wrap Longevity

Commercial fleet vehicles are subject to similar pressures that other wrapped vehicles are and must be consistently maintained and cared for. At SpeedPro, we recommend the following:

• Clean fleet vehicles regularly. If hand washing is unrealistic, opt for a touchless car wash instead.
• Inspect fleet vehicle wraps often for signs of wear and tear and address any damage promptly.
• Park fleet vehicles in a covered, protected area.
• Protect vehicle wraps during loading and unloading procedures.
• Address any rust or corrosion as quickly as possible.

SpeedPro’s Unique Fleet Wrap Approach

SpeedPro’s custom approach to wrapping fleet vehicles involves the professional design and installation of unique, high-quality mobile advertising solutions at an affordable price point. All of our fleet vehicle wraps are fully removable to allow for flexibility in branding over time!

Maximizing The Life Of Your Car Wrap

To recap the major points of this post, maximizing the life of your vehicle’s vinyl wrap is as simple as:

• Washing it regularly with mild soap and a soft, non-abrasive cloth
• Protecting it from UV rays and harsh weather conditions
• Inspecting it regularly for damage and signs of wear and tear

For specific questions and further information, contact SpeedPro Canada directly.

Investing In A Durable Car Wrap Solution

At SpeedPro Canada, our experienced designers and vinyl wrap installers have the training and skills to bring your vehicle advertising vision to life with the utmost expertise and professionalism. Get in touch with us today to design and install your commercial car wrap and start turning heads on the road! We look forward to working with you.