Looking for an eye-catching way to communicate messages to your customers? Your interior floors are an open canvas that offer an unmatched way to create fully branded environments, improve interior aesthetics, and advertise – all at once! Most stores only use their walls and windows for business branding while floors are often overlooked. Businesses that have already discovered the huge potential of floor graphics are reaping great benefits. Your business can, too!

Advertising with floor graphics tops our list because it is very affordable and is proven to increase sales. Using floor decals is a great way to grab your customers’ attention and let them know what’s going on in your store. Because it’s a common fact that people walk facing down, placing ads on the floor is a sure-fire way to get their attention. For example, if you’re trying to move certain products off the shelves more quickly, floor graphics will help spark the need for these products in your customers’ minds. Prime locations like entrances, waiting areas, and near the checkouts are the perfect places for your customers to engage with your floor advertisements.

Another positive factor is space. There are several ways to transform your store’s look – some more complex and expensive than others. Generally, with windows, walls, and floor graphics, you don’t have to worry about space and restrictions. While other forms of advertising like banner stands take up space, with floor graphics, only the floor is your limit. As long as you’ve chosen strategic locations to apply them, floor graphics don’t require any extra space.

If you have an upcoming event, floor graphics are an interesting and inexpensive way to provide information. Using floor stickers, you can give directions to the restrooms, parking lots, sale items – directing traffic to all areas of special interest. Footprint stickers are a fun way to use floor graphics to provide directions; it’s always intriguing to follow a trail.

Before you start the installation process, you need to ensure that the vinyl decals will stick to your flooring material. Floor graphics work well on sealed concrete, ceramic tile, waxed vinyl, sealed wood, and terrazzo. For great results, the floor surface should be smooth, secure, and free from cracks and chips. For proper adhesion, the surface should also be free of silicone

Although floor decals aren’t new, they are currently more relevant than ever thanks to the uptake of smartphones – another reason why people are looking down. Use this to your advantage because floor graphics will make your brand stand out in your customers’ lines of vision. If you’re looking for a visually-stimulating way to advertise to your clients, increase branding with your business logo, and/or communicate important messages, consider using your floor space. 

For more information on Window Perfs, Walls and Floor Graphics in London, our team of graphic design experts is standing by to help you increase sales!
We also offer canvas prints in London.