When it comes to your next print project, you want to make sure that your marketing materials will stand out from the crowd. Part of what can set your advertising apart is the quality of the paper that you select for the project. You must choose the right paper for your print order if you want it to truly shine in the hands of your customers. 

Start thinking about paper type early in the process to make things clearer for the designer. Here are a few helpful tips to guide you in selecting the right paper for your next print project: 

Colour

First and foremost, you should consider what colour of paper would be best suited to your design. To the untrained eye, you might not notice much of a difference between the various shades of white, but they may make a big impact on the overall design of your product. Consider the colours used in the design and opt for a paper shade that highlights them. For example, print warm tones on a warmer white paper and cooler tones on a blue-white sheet.

Brightness

Along with colour, the brightness of the paper should be considered. Brighter sheets tend to be a bit more expensive than their less bright counterparts because they are more challenging to create. This can play a big role in the overall budget you have set for your print order. Compare the brightness ratings but realize that you may not be able to tell the difference between two different grades if they are only a couple of points apart. 

Weight

What kind of weight do you want your print project to have? Some people prefer heavier papers, like cardstock, when they will be using a lot of ink on both the front and the back of the sheet. If you are only printing flyers or letterhead, then you may not need a paper with a heavier weight. A heavier paper gives more bulk to a project and it can also make it more expensive to mail. Think about the practical application that you will be using the product for when deciding what weight to select. 

Finish

How will the finish of the paper emphasize the design of your product? Some people prefer their materials to look sleek and polished which lends itself well to using a glossier finish. If your style is more down-to-earth and minimalist, you might prefer a more matte finish. Finish will affect what your project will look and feel like, so be sure to discuss gloss level and finish with your printer before you get started. 

Selecting The Right Paper

Prepare early for your next print project by doing some research on the type of paper that will best suit your needs. SpeedPro London has the experience you need to guide you in the process of selecting the right paper. Learn more about the services we have to offer and how we can help you with your newest print project!