Business cards aren’t a thing of the past and their relevance in this digital age cannot be contested. When compared to social media and emails, cards give people a more personal way to connect. In addition, a business card is the first tangible impression of your business. As you consider getting your business cards in London, here are some 2020 designs that will wow your customers.

Interactive Designs

Interactive marketing improves the delivery of your message. Business card designers are trying to get this concept right by making cards that offer more than just information. Designers make dual or triple layered cards to add more dimensions to the card and capture the interest of the recipients. You can expect to see more interactive business cards in 2020.

Textured Business Cards

The element of textures on your business cards increases the recipient’s sensory experience. Texturing your cards is also a unique way of adding elegance to your cards and making them stand out. Best of all, you could custom the textures to make them match with your brand’s identity. One thing to note – when using textures on a business card, a minimalist approach is the way to go.

Die-Cutting

Die-cutting is an essential trend that ruled well in 2019 and even into this new year, it still holds a strong place. Die-cutting simply refers to the use of a machine to produce a shape called a “die” which is then used to punch decorative shapes or patterns on the business card. Die-cutting brings a shift from the regular, rectangular-shaped cards to interesting die-cut designs that are more likely to capture the attention of prospects.  

Coloured Edges

Another trend that is bringing dynamism in 2020 business cards trend is colourful edges. The three dimensionality of this design captures the eye with colour that pops. It sounds simple, but coloured edges make all the difference. In 2020, we can expect to see thick cards with eye-catching colourful edges. This will be a simple way to add some sophistication to your business cards this year.

Colourful Gradients

Gradients are colour transitions gradually blending from one colour to another. In 2020, business cards with colourful gradients are going to trend.  Brands that want to exude optimism, fun or boldness can use this type of design to match what they stand for. Colourful gradients are a modern style design that is here to stay but of course, some businesses are more suited for this type than others. For example, a fashion brand would be better suited for this type more than a law firm would.

Big and Bold Typography

At the end of it all, the whole point of a business card is to share contact details with prospects. What this means is that text is central to your card. Everything else is meant to invoke interest so the recipient can read the text. So why not use typography creatively? Big and bold typefaces are going to trend this year. Just like colour, creative use of fonts can help you linger in your prospect’s mind for an extended period.

If you’re looking to print another batch of business cards this year, you’ll be spoiled for choice on just the number of designs to pick from this year. This said, for your business cards to yield maximum results, always follow up with an email or social media; marketing strategies work best when integrated.

 For business cards and signs in London choose Speedpro.