Did you know most back-to-school shoppers plan to start at least three weeks for school begins in September? That’s right, an enormous 77 percent of parents, kids in tow, are heading out now to purchase everything from clothing to books and supplies.
Retailers should be ramping up their marketing efforts and cashing in on one of the biggest opportunities to increase sales all-year. And it’s not just big-box stores that get the payoff, small businesses and independent retailers can grab a huge chunk of the action by appealing to a wide spectrum of needs, with high-quality, professional signage that really allows YOU to stand out from the competition.
Work with a professional visual communications company and designer
Even if back-to-school signs are just temporary, they still reflect the look and feel of your business. This means taped-up or home-made signs, might leave your customers with a negative impression. If you don’t have experience with graphic design, but want your signs to stand-out and really pop, we can help you take your ideas from imagination to realization, providing expert advice along the way.
Identify and promote the products or services you want to highlight
Signs are not only there to attract attention to your business, they’re also there to communicate a message. You want that message to be consistent, clear and useful to your customers. For back-to-school, this means focusing on the relevant items or professional services that you, as a seller, are trying to push. This could be anything from accessories to services, like backpacks to back-to-school haircuts.
Stay budget friendly
Temporary signs are perfect for advertising short-term sales and promotions, like the weeks before school starts. Depending on if you want to re-use these signs year after year, or if you only want them up for a few weeks, we can recommend products and materials that suite your needs and adhere to your budget. Some of our most popular items include window clings, a-frames and posters, which is why we’re offering you 10% Off these items until August 31, 2018.
Have questions for us? We’re happy to provide you with specific recommendations based on your marketing needs – ask us about booking a no-cost consultation with one of our visual communication experts. Contact Speedpro Imaging Burloak today. 905-582-4873