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Avoid These Beverage/Food Giveaways at Trade Shows

November 6, 2018

Trade show giveaways may be a cold or hot topic for some. Passing out free drinks or food may be an excellent method of attracting crowds to the table if your trade show, yet that does not mean it is always a great idea. There are a few things you absolutely want to avoid as it’ll come to setting out beverages or food at your table. There are 5 kinds of items you’d be smart to avoid.

Open-air baked/food goods

Cookies, donuts and additional baked goods seem like they’d appeal to many attendees yet adversely, the majority of of the time they are sitting out at the table on a platter without a cover. You might restrict attendee interest because you only are catering to the ones who might not be on be on a diet or have any food restrictions. In addition, allowing those items to sit out at the table may be unsanitary and cause the food to get stale.

Alcoholic Beverages

Some folks use this as a closing tool at the booth whether it is closing a sale or the introduction of a new product launch. There really is little sense to it. It is a risk, may get expensive and you are likely restricted to handing it out only in the afternoon. Obviously, if you are a company that makes alcohol or spirits and you are exhibiting at a beverage show of some type, that is an entirely different story. However, in most cases, provide bottled water or something less risky.

Branded wrapper products

While this may seem like a great idea to promote your brand, it isn’t a bad idea, yet watch how much of your budget you place into this giveaway product. Having your logo, brand, or information printed upon a wrapper for granola bars, popcorn, or bottled water is intriguing, yet where do those wrappers and bottles wind up – the trash. The branding effect is and temporary, as well as potentially minimal. Think about putting your budget into something a bit more significant as a giveaway product.

Do not do homemade

Your grandmother may have the best chocolate chip cookie recipe, yet trade shows are not the place to be showing off your culinary skills. Some folks feel that it is a special way to connect with passersby or may be an ice breaker; however, just like the baked goods or open-air advice, you do not know people’s allergies and it additionally makes you look sort of cheap.

Anything that has a strong smell or is greasy

There are a few foods you might try to use that have strong, good smells that attract attendees; however, you do not want to overwhelm anybody. You are hopefully catering to the entire crowd of the trade show. Therefore, avoid all things on at your table (such as pizza) which might leave grease stains on your table covers or any important papers or that may make you or your employee’s hands greasy while attempting to shake hands and greet attendees.

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