Spring time is notorious for conducting spring cleaning in your home, getting rid of unwanted items and making needed changes in the interior or exterior. But what about at your place of work – perhaps your own business? Do you look around with the same intent? It’s time to take a look around and determine how your signs held up after a long winter, or if they are due to be updated. It’s best to do this at least once a year to make sure that all information and branding is still correct.
Take these questions into consideration:
- Is your logo and information up to date? Have there been any updates that need to be portrayed in your outdoor or indoor signs? Before doing a complete brand overhaul, which can and will need to be done at some point in your business’s lifespan, you should always take into consideration the budget, time and message you are looking to give off. This budget plan should include updating all your signs so that the changes feel cohesive.
- Are your directories still providing the right instructions? Have you moved or heard from clients that they have had trouble finding you? To avoid confusion, and eventual frustration, talk with your sign supplier about creating a more informative approach.
- What shape are your signs in? Take a look around, imagine you are a new customer approaching or entering your space for the first time. What impression with they get? Are your signs professional, informative and engaging? Or do they look like they could use some repair? Remember – Signs are a silent sales force. They are one of the first things people see when coming to do business with you and you want the impressions to be positive.
No matter if your spring sign audit brings about big changes or small, our team is here to help. We are not just a large-format printer, we are your sign solution partner. Have questions for us? We’re happy to provide you with specific recommendations based on your needs, talk to us about booking a no-cost consultation with one of our visual communication experts. Contact Speedpro Imaging Burloak today. 905-582-4873