What Is Vehicle Branding And Why Your Barrie Business Needs It

Vehicle branding is exactly what it sounds like: Harnessing the power of your vehicle or fleet to advertise your business. Branded vehicle wraps are one of the best ways to transform your vehicle into a rolling advertisement for your business—half-wraps and decals can help, too.

Why do you need it? The real answer is that it depends on your marketing goals, but businesses usually love vehicle branding because it allows them to advertise 24/7. Businesses that serve all of Barrie are great candidates for vehicle wraps; potential customers see your vehicle in their neighbourhood and realize that you serve their community! 

Key Benefits Of Vehicle Branding For Local Businesses

Cost-Effective Marketing That Works 24/7

The biggest advantage of vehicle branding is that you’ll advertise your business everywhere you go, 24/7. Stuck in traffic on Bayfield? You’re advertising. Parked at a client’s home on Mapleview? You’re advertising. Car parked near your business or your house late at night? You’re advertising.

Here’s the best part: With proper maintenance, a vehicle wrap can last for years. Compare that to renting a billboard, and you’ll see that you can save a lot of money by getting your vehicle wrapped, all while advertising for a lot longer. 

Build Brand Recognition Throughout Barrie & Beyond

Vehicle branding isn’t just affordable and long-lasting; it’s also unique. Your vehicle wraps or decals can feature your brand colours, logos, and graphics designed specifically for the wrap, as well as specialized finishes like chrome. 

The goal of a vehicle wrap should be to attract attention; it should be eye-catching, whether the details are subtle or in-your-face. These details can tell potential customers a lot about your brand; bold, brash designs can be perfect for a hip event management company, while elevated, luxurious designs might be the right fit for a custom jeweller.

As you drive from place to place, more people will see your branding, and you’ll be able to attract them to your website or your store. 

Types Of Vehicle Branding Solutions

Full Vehicle Wraps Vs. Partial Graphics Vs. Decals

There are three primary types of vehicle advertising: full wraps, partial vehicle graphics, and decals. Each has its own unique advantages:

Full wraps are the most expensive of the three options, but they offer the most complete branding opportunities. With full vinyl wrap, it’s easy to include custom graphics, multiple lines of text, your logo, and your brand colours. You can also completely transform the look of your vehicle. With a half-wrap, on the other hand, the colour of your wrap and the colour of your vehicle need to work well together.

Half-wraps cost less than full-wraps, and they offer some pretty unique branding opportunities; you can match or contrast the colour of your wrap with the colour of your vehicle in order to create a two-tone or colour blocking effect. There may be less information you can include on a half-wrap, but with the right design, it should be no problem to include a graphic, your logo, and a call-to-action. 

Decals are a third option that is available to our clients.  Decals can be logos and text, or even just simple text that gets the business information across. Decals can be colourful, or they can be one contrasting colour that is easy to read and identify.  This is the most simple and cost effective way to showcase your branding and your services on your vehicle or trailer.

Essential Design Guidelines For Effective Vehicle Branding

Our biggest piece of advice when it comes to vehicle graphics: Keep it simple. A professional and sleek look is often best; one graphic, your logo, and a call to action (if you even need a graphic). 

You’ll also want to opt for a large, easy-to-read font, and a minimal colour palette: Two to three colours, at most. The goal here should be to make it easy for people on the road to get information about your company; they should be able to read your logo even while speeding past, and to read your call-to-action while stopped at a red light.

Opt for contrasting colours to boost readability: Black and white are great combos, but there are plenty of other contrasting colour combos you can use to boost your success. 

Vehicle Branding Process: From Concept To Installation

Vehicle branding starts with a detailed consultation; you share your brand, your goals, and information about your vehicle (or vehicles) with our team. We then come up with designs, create graphics, and more—it all depends on your goals. We can even create fleet wraps that mesh together to create a totally new call-to-action!

Once the design is complete, we print the design onto high-quality vinyl; from there, professional installation is a must to avoid tears, bumps, and other defects. 

Transform Your Vehicle Into A Mobile Marketing Machine

With professional service, high-quality materials, and in-house graphic design, we can transform your vehicle into a powerful, mobile billboard that reflects your brand identity and attracts more customers to your business. 

Ready to turn your ride into a powerful marketing machine? Call SpeedPro Barrie!