Outdoor signage can impact how a brick-and-mortar store performs and attract customers through effective visual communication. The quality and attractiveness of outdoor signs and business signs impacts how customers view a business’s products and/or services and how they respond as a result. These are some of the most common types of exterior signs available on the market:

1. Outdoor Banners

Banners are the most popular form of outdoor advertising, thanks to their cost-effectiveness. You will see banners everywhere from grocery stores to car washes to business events. Banners can be used for both indoor and outdoor advertising. What determines where one is used is the material it’s made from. Vinyl is the most common material used for outdoor banners. What makes banners even more popular is the ease of customization. Banners can be tailor-made to be different shapes, sizes, designs, and prints to meet a variety of needs in the marketplace. We also offer banner stands in London. The aim of exterior advertising includes formats like freestanding signs that grab the attention of people on the go.

2. Window and Door Graphics 

These types of outdoor signs are a great way to utilize the blank and empty space from windows and doors. You can use window graphics to either enhance the aesthetics of your store, to promote your products and services, or both. Window and door graphics also provide an added sense of privacy. On these, you can decide to either have partially see-through or opaque graphics. The options for window and door graphics are truly endless; you can always get some that are perfectly customized for your needs.

3. Directory Signs

These are signs serving as identification signs that provide information on where to find a business, similar to pole signs, within a complex. Pedestrians and those driving can see these signs even before they get into the building. Directional signs, also known as wayfinding signs, also help guests find their way around buildings – to the reception area, restrooms, elevator, etc. These types of signs are crucial in hotels, hospitals, government offices, and other commercial complexes where wayfinding signage is essential for navigation.

4. Storefront Signs

These are signs such as illuminated signs that are placed on business and retail storefronts. The goal of storefront signage is to entice the customer as well as to provide important information about the business. From traditional options to modern neon signs, storefront signage should be captivating and legible from a distance. In just seconds, the storefront sign should make a great first impression by exemplifying the heart of your brand, values, and mission. Most storefront signs, including channel letter signs, contain the name of the business, a slogan, and a logo. You could also convey other information like hours of operation and telephone number. It is very important that the sign be captivating and legible from a distance.

5. Advertising Hoardings

Commonly known as billboards, these are large outdoor advertising structures typically erected in high-traffic areas. Their aim is to grab the attention of people on the go including pedestrians and drivers, while maximizing brand visibility through strategic placement. To gain leverage, hoardings must contain graphics that capture the eye. The more space they occupy, the more dominant they appear, and the harder they are to ignore.

6. Building Wraps

These are digitally printed banners that will cover an entire building from the ground to roof. They are one of the highest impact forms of outdoor advertising. Apart from being used as a means of advertising, building wraps can also be used for aesthetic reasons. These are also common on buildings under construction where they are used to protect passers-by from falling debris. When branded, wraps used to cover buildings under construction can also play the role of advertising. This is not an exhaustive list of outdoor signs. If we were to list all the outdoor signage available, it would be too long for one blog post. If you’re looking for excellent signage in London that suits your type of business, we are here to guide you. Monument signs and pylon signs are just some of the many options we specialize in. At Speedpro London, we not only provide exterior business signage but also excel at creating quality interior signs.