We get this question a lot from our customers, “I operate a start-up and require marketing ideas I can utilize offline to get traffic to go to my store.”

Here is the answer we usually give: We assess dozens of business plans every year. In the marketing area, almost all these plans say, ‘We’re going to market our business through social media.’ That’s good; however, most attractive customers don’t spend a ton of time on their smart phones and computers. Additionally, the jury is still out about how effective social media is in producing sales within some industries. The majority of the successful companies we work with utilize a combination of internet and effective offline activities for marketing. Here are 10 affordable offline strategies which significantly can boost your sales:   

Free publicity

Media sources always are on the lookout for intriguing stories – therefore, why not yours? Call your local newspaper, television networks, and radio stations and give out interesting facts about your products, yourself and why you began your company.  

Low-cost paper advertisements

Most colleges and high schools have newspapers. If your product appeals to that demographic, these are great resources for low-cost ads. In addition, it’s possible to approach more broadly read newspapers and offer to purchase any ad space they cannot sell for a substantially decreased cost.

Media giveaways  

Television and radio stations always are searching for complimentary products they’re able to give away to their viewers and listeners. Offer to donate complimentary products in exchange for publicity and ads about your business.  

Endorsements

Give your product away to prominent regional, national, and local individuals for free. If they enjoy it, they’ll use it, tell others about it and perhaps formally endorse it.      

Networking

Join business groups, clubs, and associations attracting prominent business leaders. Become familiar with people who might know possible customers of your company and ask if it’s possible to use their names in making phone calls.  

Free lunches

Invite possible customers to a complimentary luncheon. It’ll work well with B2B models.  For a couple of hundred dollars it’s possible to introduce possible buyers to your services and products.                              

Vendor trade shows

Visit vendor trade shows even if you can’t afford a booth. You can sometimes split a booth with an additional company selling compatible products. Most successful entrepreneurs go to trade shows with only a prototype and sell a multitude of products.

Trade association publications

Almost every industry association offers a trade publication. Oftentimes, these publications feature new services and products, and feature intriguing stories about new businesses and entrepreneurs within the industry.   

Educational workshops

Hold a workshop with educational value for possible customers. Your services and products may be included as an option to challenges they’ll face.

Handouts, flyers, and coupons

With desktop publishing it’s possible to make professional coupons, handouts, and flyers for extremely little cost. Distribute them from your workplace or from distribution points in which possible customers congregate.  

For more information on promoting a brand offline contact the effective graphic design company of Speedpro London today!