Want more people to know about your brand? Vehicle wraps are one of the most cost-effective ways of generating positive brand impressions. Here’s why – and how SpeedPro Mississauga – Erin Mills can help: 

Key Takeaways

• Brand impressions are when someone notices your brand.
• Vehicle wraps are among the least expensive ways to get brand impressions.
• Professional vehicle wraps can inspire confidence in your brand.
• Contrast, easy-to-read messaging, and consistent branding can help your wrap work for you.
• SpeedPro Mississauga – Erin Mills offers professional fleet vehicle wraps. 

What Counts As A “Brand Impression” For Fleet Wraps

Every time someone sees your vehicle, it counts as a brand impression. Impression is the key term here; some of these impressions will only register in your potential customer’s subconscious, while others will be much more active.

To make the most out of these impressions, your logo should be easily visible from all sides of your vehicle – and that’s just the start. We’re going to dive deeply into how to improve brand impressions, but before we get into that, let’s look at some of the reasons that vehicle fleet wraps work for business owners: 

Why Fleets Outperform Most Local Ads For Visibility

Low Cost Per Impression

3M, one of our vinyl wrap suppliers, ran a study on the CPM (cost per thousand impressions) of vehicle wraps. This vehicle wrap CPM study gives us a pretty incredible table:

Advertising Medium	Cost per Thousand (CPM)
Television	$23.70
Magazine	$21.46
Newspaper	$19.70
Prime-Time Television	$18.15
Radio	$7.75
Outdoor	$3.56
Fleet Graphics	$0.48

Fleet graphics cost almost 10x less than the next most affordable form of advertising for 1000 impressions; they are by far the most affordable way to get more eyes on your brand. 

Always On Marketing

Getting clients while you sleep – now that’s a sweet dream. With vehicle wraps, it’s a reality; people will drive past your vehicle, especially if your business is located in a high-traffic area, and you’ll grow your brand. We recommend, whenever possible, that you park your vehicle in a place that sees a lot of evening and nighttime traffic to maximize impressions. 

Local Trust Signal

How do you gain trust in your community? One great way is to remind people that you live and work right here in Mississauga – and fleet wraps are a great way of doing exactly that.

Imagine this: You’re driving along, you’re looking for an electrician (or a chess coach, or a nutritionist, or any other expert you want to hire), and you see a truck parked in your neighbour’s driveway. On the truck, you see a vehicle wrap: They’re an electrician, and you know they work in your area because they’re at your neighbour’s house.

That’s the power of fleet vehicle wraps; when you see them, you know the company is locally owned or operated.

Works While You Work

You’re out at a job site; everyone who lives or works in the area will have a chance to see your vehicle while you’re working, giving you the local recognition we mentioned above and advertising your services while you make money doing work. That’s a great combination!

The Wrap Elements That Maximize Impressions At Erin Mills

Whether you’re driving down Winston Churchill Boulevard or you’re parked at Erin Mills Town Centre, you need wraps that grab attention while conveying essential information quickly. Here’s what we recommend to maximize impressions and their impact:

• Use colours that reinforce your brand identity
• Use similar wraps across your entire fleet for brand consistency
• Ensure that your logo is visible from all sides
• Use images that match your brand identity
• Use high-contrast elements for better readability (and to grab attention)
• Keep messaging simple and easy to understand
• Opt for professional installation to ensure the quality of your wrap (more on that next)
• Opt for a professional design for the same reason
• Use large, easy-to-read, sans-serif fonts

These rules apply whether you’re getting a partial wrap on a single vehicle or full vehicle wraps on your entire fleet. 

Why Professional Wraps Matter More Than DIY

When you have wrapped vehicles, you’re getting impressions anytime someone sees them – whether those impressions are positive or negative depends on the quality of your wrap.

Imagine this: You see a wrapped van – but the wrap is mangled, the images all clash, you can count the pixels in the company’s logo, and the calls-to-action are hard to read.

Your impression of that company is not going to be a positive one. Vehicle wraps are an excellent brand awareness play – but only if they’re professionally designed and installed after being printed on high-quality materials. Impressions are going to skyrocket; getting a professional wrap ensures that people aren’t getting the wrong impression. 

Get A Professional Fleet Wrap Built For Local Impressions

Looking for high-quality, high-converting, consistent branding across your entire fleet? Whether you want a vehicle wrap for one vehicle or a hundred, you can trust the team at SpeedPro Mississauga – Erin Mills!