If you drive down the Trans-Canada Highway or through Redcliff, you’ve seen them—branded trucks that turn heads. But as a business owner, you aren’t just looking for style; you’re looking for returns. At SpeedPro Signs Medicine Hat, we often get asked: “Is a full wrap really better than simple lettering?” Let’s break down the math.

The “Mobile Billboard” Advantage

Unlike a stationary billboard on 13th Avenue that incurs a monthly rent, a vehicle wrap is a one-time investment that works for 5+ years. Studies show a wrapped vehicle can generate between 30,000 to 70,000 impressions daily. In a tight-knit community like ours, that means everyone knows your name.

Vinyl Quality Matters: Don’t Peel After One Winter

Not all wraps are created equal. Medicine Hat winters are harsh. Cheaper vinyls (often used by budget competitors) can crack in the freeze-thaw cycle.

We use premium 3M cast vinyl that conforms to curves and withstands UV rays, ensuring your brand looks professional year after year. We also apply a specialized laminate protection layer, which is essential for protecting the print from gravel, road salt and from losing vibrancy.

Fleet Graphics vs. Full Wraps

You don’t always need a full wrap. We offer partial wraps and spot graphics that can fit tighter budgets while still making a massive impact. In the graphic design industry we always reference that less is more. Full digital printing can now make any wrap investment stand out.

Why Choose SpeedPro Over the Rest?

While others might slap a sticker on a door, we design for the vehicle’s body lines. We ensure your phone number isn’t cut off when the door opens and that your logo pops against the vehicle color.

Ready to turn your work truck into your best salesperson? [Contact SpeedPro Signs Medicine Hat today for a quote] and let’s get you noticed on the road.