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Paper Matters: Choosing The Right Stock For Your Print Projects

Choosing The Right Stock For Your Print Projects
October 12, 2023

When your next print project rolls around, you want something that’s going to be beautiful, durable, and get the job done. That means that you’ll need to educate yourself about different types of paper stock so that your printed materials will stand out. 

Learning about suitable paper stock options will maximize your advertising gusto.

Here are some of the paper stocks to consider for your projects:

Uncoated Paper Stock

The first type of paper stock we’ll mention is the always popular uncoated paper. Inks on this paper are going to look matte and less bright. If you don’t want something that looks super flashy, uncoated stock gives you an understated elegance. It’s the perfect paper stock for stationary and mailing materials.

Coated Paper

On the other hand, some people want their print project to really pop. Coated paper stock gives you a little bit of shine and makes your colours look extra vibrant. Even the surface of coated stocks is going to be smoother and sleeker.

80lb. Paper Stock

If you need some flyers made or even a poster, then 80lb. stock paper is likely to be the right fit for you. This thin paper is most similar to average magazine covers. It won’t be thick enough to stand out on its own, but it can be a great way to save money on mass-producing your print projects.

100lb. Paper Stocks

Make the next move up from 80lb. stock paper, and you’re solidly in the card stock category with 100lb. paper weight. This is ideal for those who want something that will stand the test of time, like for brochures that customers refer back to regularly or flyers that will be around for a while.

120lb. Paper Stock

For those who really want to make a splashy statement, 120lb. paper stock is perfect. It’s truly ideal for things like a presentation or a business card. If you want something super thick and extra durable, 120lb. paper weight is perfect.

Coloured Paper

You should also consider whether you want coloured paper, bright white paper, or recycled paper. All will have a different look and can be printed in any number of paper stocks or thicknesses. This can make your project really stand out, so choose carefully.

If brightness is important to you, be sure to ask what type of paper will give you the brightest finish.

Get the Best Paper Stock

If you need help choosing the right paper for your next printed material project, let the professionals help. SpeedPro London offers all types of paper to make your printed piece stand out. Whether you want recycled paper or bright white paper, our signage in London can help you come up with the solution that suits your brand!

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