Whether you’re driving down Island Highway or parked near Hatley Castle, your vehicle wrap can help you get more leads to your business. 

All you need to do is follow the City of Colwood Sign Bylaw and the advertising laws governing the province of British Columbia to keep things above board. You’ll also need some catchy graphics, clear calls-to-action, a message that’s easy to understand, and a clean, durable vehicle wrap. 

Oh, and one final, crucial detail: You’ll need consistent branding across all of your vehicles. 

What “Inconsistent Vehicle Branding” Looks Like In Real Life

Here are a few examples of inconsistent vehicle branding, and how they could confuse your prospective Colwood customers:

• You’re taking a walk and see a vehicle wrap with a logo for a plumbing company. 20 minutes later, you see a different vehicle with a similar wrap – but a different logo. Are they the same company? Did they recently change their logo? Is there a conflict between two businesses with the same name? You don’t know, so you decide not to go with that company.
• You’re looking for a yoga studio and want to find a local spot. You see a hybrid with a vehicle wrap advertising a studio in Colwood – then later, you see the same company advertising a studio in Langford. You start to think this is a multinational franchise, so you look for another yoga studio.
• You see a vehicle wrap with a QR code for a free chocolate sample, so you scan it and sign up, giving your address for the company to send you some goodies. A week later, you see a similar vehicle with a QR code – but it sends you to a different website. Now you’re not sure if you should even trust the chocolates when they arrive!

All of these examples are totally innocuous – and the last one could have led to extra free chocolates – but they all leave the consumer with a bad taste in their mouths.

How Inconsistency Hurts Leads And Sales

Each of the examples above shares the same core issues: The consumer doesn’t trust the business because the business isn’t consistent. They don’t know:

• If the company is legitimate
• If the company is local
• If the company is trying to fish for data

All of these issues are the direct result of inconsistent branding. Leads and sales can plummet if your reputation suffers. Inconsistency hurts your reputation – and when something seems fishy, people don’t forget about it easily. 

How To Fix Vehicle Branding In Colwood

Inconsistent vehicle branding can be a temporary problem; all you need to do is replace your vehicle wraps or decals, then install consistent wraps and decals on your entire fleet.

First, clean up the basics: 

• Ensure that all points of contact (like phone numbers, URLs, and QR codes) are the same on all vehicles.
• Use the same (or similar) images and colour schemes on all wraps and decals.
• Keep your logo and company name the same across all channels.

Once those basics are cleaned up, take the time to ensure that new marketing efforts tie into your vehicle wraps. All of your marketing should have a similar feel for brand consistency. 

Request A Fleet And Vehicle Branding Quote

Ready to order a vehicle wrap that works for you? Call SpeedPro Victoria today; we’re vehicle wrap experts, and we’ll help your Colwood business stand out from the crowd.