Long gone are the days when Langford lagged behind other municipalities in BC in terms of desirability or commerce. The Goldstream Gazette recently published a piece about the city’s booming economy; BC Business ranked Langford’s economy as the second best in BC.

There’s a lot of business being done in Langford; to get your slice of the pie, you need to advertise. One great way of doing that is to turn work vehicles into lead generators through the power of vehicle wraps. 

What Makes A Vehicle A Lead Generator

A vehicle is a lead generator when it convinces people to interact with your business in meaningful ways. Decals, partial vehicle wraps, full vehicle wraps, and even highway-safe window clings can all help you generate more leads in Langford. 

There are a few tips you can remember to help you transform an old beater into a successful mobile billboard:

• Make sure your vehicle is free of rust or other contaminants before getting it wrapped.
• Hire professionals to design, print, and install your wrap.
• Use bold, easy-to-read calls-to-action (CTAs).
• Use colours and images that are aligned with your brand.
• Have a logo and a call-to-action on each side of your wrap.
• Make messages short and simple.
• Use contrast to stand out.

High-Impact Wrap Strategies That Actually Drive Leads

The tips we’ve given above are tips that will work beautifully in any city in Canada – not just Langford. We want you to make the most of your wrap in the city where your business will thrive. Here’s what we recommend:

• Park your vehicle somewhere visible – and somewhere your potential clients will see it. Want to attract tourists and pedestrians? Parking somewhere along Goldstream Avenue can be a good plan. Attracting local clients? Park where you work – especially if you’re providing home services.
• Consider incorporating pictures of local attractions into your wrap – a picture of Goldstream Provincial Park or City Centre Park (with permission) can cement you as a local presence.
• Follow the rules laid out in the Government of British Columbia’s Business Practices and Consumer Protection Act.

How To Track Leads From Your Vehicle Wrap

There are a few tricks that can help you track leads from your vehicle wrap:

• Use a URL that’s unique to the wrap.
• Use a QR code that’s unique to the wrap.
• Use a phone number that’s unique to the wrap.
• Track leads before you start using the wrap, and then after (Year-over-Year, preferably), for comparison.
• Ask people how they heard about you (and have “vehicle wrap” be one possible answer).

Get A Quote For Fleet Wraps Or Vehicle Graphics

Ready to invest in a vehicle wrap that drives leads to your business in Langford? Call SpeedPro Victoria today! Our team of experts will design a vehicle wrap, print it onto high-quality materials, and then apply it to ensure a perfect fit on your vehicle. We also offer vehicle wraps for fleets; get in touch for a quote!