Introduction to Exterior Signage
Exterior signage is any sign that is placed outside your business. It includes everything from channel letter signs to construction signs. Exterior signs are important because they help potential customers find your business and make a great first impression. They also help you stand out from your competition and create a brand identity.
Benefits of Exterior Signage
There are many benefits to using exterior signage for your business. First and foremost, it helps potential customers find your business. If you have a well-designed exterior sign, people driving or walking by will be more likely to notice your business and remember it. Exterior signs also help create a professional image for your business and make it easier to establish a brand identity. In addition, exterior signage can be an effective way to advertise specials, promotions, and events.
Types of Exterior Signage
There are many different types of exterior signage, including channel letter signs, monument signs, pylon signs, awning signs, and more. Each type of sign has its own advantages and disadvantages, and it’s important to choose the right one for your business. Channel letter signs are a popular choice because they are versatile, durable, and customizable. Monument signs are great for businesses that want a more permanent and substantial sign, while pylon signs are ideal for businesses located near highways.
Designing Your Exterior Sign
When it comes to designing your exterior sign, there are a few key things to keep in mind. First, you want your sign to be easy to read and understand. Choose a font that is easy to read from a distance, and make sure the text is large enough to be seen from the road. You also want your sign to be eye-catching and memorable. Use bright colors and bold graphics to make your sign stand out.
Making Your Sign Durable
Your exterior sign will be exposed to the elements, so it’s important to make sure it’s durable and long-lasting. Choose materials that can withstand wind, rain, and sunlight. Consider using materials like aluminum or plastic that are lightweight and weather-resistant. It’s also important to make sure your sign is properly installed and maintained to ensure its longevity.
Getting Permits and Approvals
Before you install your exterior sign, you may need to obtain permits and approvals from your local government. These requirements vary by location, so it’s important to check with your local government to see what is required. In general, you will need to submit a detailed plan and design for your sign, and it may need to be reviewed by a zoning board or other local officials.
Sign Placement
The placement of your exterior sign is just as important as the design. You want to make sure your sign is visible from the road and easy to read. Consider the angle of the sign and the distance from the road when choosing a location. You also want to make sure your sign is placed in a location that is consistent with your branding and messaging.
Updating Your Sign
Over time, your exterior sign may need to be updated or replaced. This could be due to wear and tear, changes in your branding or messaging, or simply because you want to give your business a fresh look. When updating your sign, it’s important to make sure the design is consistent with your branding and messaging. You also want to make sure your sign is properly installed and meets any new regulations or requirements that may have been put in place since your last sign was installed.
In conclusion, exterior signage is an important investment for any small business. It helps your business stand out, creates a professional image, and can be an effective way to advertise specials and promotions. When designing your exterior sign, it’s important to keep in mind the type of sign, the design, the durability, the permits and approvals, the placement, and the potential need for updates in the future. With the right exterior sign, you can make a great first impression on potential customers and set your business up for success.
