In today’s world, a tremendous amount of emphasis is placed on the importance of digital marketing. While digital aspects of your business’s marketing scheme are undeniably valuable, physical signage also remains critically significant for brick-and-mortar businesses of every size and variety.

According to a survey conducted by FedEx, nearly 80% of consumers have entered a store they’d never visited before solely based on its sign, and nearly 70% believe that a business’s signage reflects the quality of its products and/or services. A research study conducted by the University of Cincinnati’s Economic Center found that sign changes generally have significant, positive impacts on sales, number of transactions, and profits for small businesses. These statistics, and many more, underscore the tremendous impact that real-world signage still has on your brand’s visibility, growth, and revenue.

The Impact Of Strategic Signage On Brand Visibility

Highly effective signage doesn’t have to be complex—but it does have to be strategic. From location, material, and size to colour scheme, graphics, and messaging, every small choice you make in designing signage for your business represents an opportunity to attract consumer attention and galvanize your brand identity.

At SpeedPro Signs Surrey Central, our talented team of graphic designers is always available to collaborate with you to create high-quality, high-impact signage that will turn heads in all the right ways. We consider it our business to make your business stand out from the crowd with one-of-a-kind signs that make a stand-out first impression and continue to resonate with consumers time and time again.

With so many signage options available, it can be tough to know which types of signs to zero in on in creating a targeted marketing strategy for your business. Below, we’ve provided a broad overview of some popular selections that we’re confident can help you powerfully boost your brand awareness in the competitive Surrey marketplace:  

Outdoor Signs: Making A Bold Statement

In many cases, exterior signage is the first impression that potential customers have of your business—so take the opportunity to make it an exceptional one! From your business sign to sidewalk signs, branded flags, or illuminated signs, each outdoor sign type offers the chance to engage customers, enhance brand recognition, and set your business apart.

At SpeedPro Signs Surrey Central, we pride ourselves on helping our clients create high-quality outdoor signs that make a bold visual statement in any season and are designed to endure against the harshest conditions—from sweltering heat to extreme cold and wind.

Custom Banners & Large-Format Prints

Looking to create an eye-catching marketing campaign that won’t get lost in the crowd? Consider custom banners or other large-format signage solutions such as hanging signs or door and window signage that will draw in foot traffic and maximize your storefront as an advertising canvas. Don’t forget that signs represent your business even when it’s closed, and ideally, should be designed to attract the attention of locals driving or walking by at any hour of the day or night.

Vehicle Wraps: Mobile Advertising At Its Finest

Turn your vehicle into an opportunity to promote your business no matter where you go. With an eye-catching vehicle wrap that will turn heads on the street, in the parking lot, or even in your own driveway, you’ll quite literally be kilometres ahead of the competition. Compared to many other advertising avenues, vehicle wraps are incredibly versatile and highly affordable. Contact the dedicated team at SpeedPro Signs Surrey Central to learn more!

Indoor Signage: Creating Lasting Impressions

From the moment potential customers enter your business, you have the opportunity to engage and attract their attention with indoor business branding that focuses on your brand’s message, highlights temporary promotions, educates them about your products and services, and creates a cohesive visual narrative. From lobby signs to interior banners, wall decals, and branded informational signs, there’s no shortage of ways to build brand consistency and awareness.

Window Decals & Floor Stickers

Take advantage of all the surface area you’ve got with creative, eye-catching window decals and floor stickers that effectively attract attention and distinguish your business. With durable, high-quality options available from SpeedPro Signs Surrey Central, the sky is truly the limit!

Trade Show Displays: Showcasing Your Brand At Events

Raise brand awareness, increase traffic, and generate new leads with a stunningly personalized trade show display that is sure to make a lasting impression. From bold backdrops to customized table covers, tension fabric displays, flags, stands, podiums, and more, SpeedPro Signs Surrey Central can help your business pull out all the stops.  

Elevating Your Brand With SpeedPro Signs Surrey

At SpeedPro Signs Surrey Central, we understand that high-impact signage is fundamental to building brand awareness and we’re here to assist your business in reaching a broad audience with professionally designed signage solutions that will positively impact your brand awareness and visibility. Contact us today to discuss your signage needs and get started!