Vehicle decals versus full wraps in Durham: What are the differences, and which is best for your business? Those are the questions we’re here to answer:

 

At SpeedPro, we create both custom decals and custom wraps for businesses in Durham; it’s work we’ve been proud to do for over a decade. In our experience, business owners often debate between getting decals and a full vinyl wrap; both have their advantages.

 

To be clear, we’re not talking about a simple satin black wrap or getting racing stripes on your vehicle; ours are professional fleet branding wraps that incorporate logos, calls-to-action, images, and more.

 

We can make you a custom design that brings together all of the above, and we offer professional installation to make your vehicle – and your brand – stand out. But we’re getting ahead of ourselves. Here’s how it all works: 

Why Vehicle Branding Matters For Durham Region Fleets

The Role Of Fleet Advertising In Local Brand Awareness

The Durham Region is a big place, with a population of over 700,000 people divided among eight different municipalities. Business owners in the area have a lot of ground to cover if they want to grow their brand.

 

Fleet advertising can help; it lets potential customers know what your business is, what you do, and where you’re located. With the right combination of logos, graphics, and calls-to-action, anyone who sees your vehicles will know that you’re ready for business in Durham. 

Targeting Local Customers While On The Road

Because Durham is divided into eight different municipalities, it’s important for potential customers to know which regions you do work in. This is especially true for businesses that serve customers at their homes or places of business; plumbers, electricians, and other tradespeople, for example, might travel from city to city for work.

 

Imagine this: You own a plumbing company that’s headquartered in Oshawa. Your office and online presence might all point to you being an Oshawa plumbing company, but you do business all throughout Durham. How do you let people know?

 

Simple: Vehicle branding. Travelling down the 401 or Highway 7? People will see your vehicle and learn about your business. Parked at a customer’s home in Ajax or Pickering? Anyone who passes by will know you’re open for business in those areas – and many passersby are likely to live or work near where you’re parked. 

What Are Vehicle Decals And Full Wraps?

Definitions & Key Differences

Vehicle decals are, in essence, high-quality stickers that you put on your vehicle. We mean very high-quality. With proper care, they can last for years – even in the heat, rain, sleet, and snow we see here in Southern Ontario. They’re made of high-quality vinyl with powerful adhesives that stick to your vehicle without damaging paint.

 

Vehicle wraps are made of similar materials: High-quality, durable vinyl and adhesives. The core difference is that vehicle wraps cover a larger portion of your vehicle, contouring wheel wells, bumpers, headlights, and more. A full car wrap will cover the entire body of your car, giving it a brand-new look. 

 

Both decals and vehicle wraps can be paired with window decals on windows and windshields to complete the look of your vehicle branding. 

Common Use Cases For Each Option

Vehicle Decals

Vehicle decals are most often used for very simple advertising: Your logo and your phone number. Business owners will sometimes opt for multiple decals on a single vehicle; your front door might have your logo, while the back door might have your slogan, phone number, and email address on a separate decal.

 

Typically, you’ll want your decals to contrast with the colour of your vehicle; you’ll also want simple, eye-catching fonts and images so that people can learn about your business in a second or two.

 

Vehicle Wraps

Vehicle wraps are much larger than decals, so you can incorporate more complex designs and images. Half-wraps can be used for two-tone designs (especially in conjunction with decals), while full wraps can completely transform the look of your vehicle.

 

We recommend vehicle wraps for business owners who are looking for more eye-catching vehicle branding; they turn your vehicle into a moving billboard, advertising your business 24/7. 

Comparing The Benefits: Decals Vs. Full Wraps

Both decals and full vehicle wraps share the same benefit: They allow you to advertise your business all throughout the Durham Region, day and night.

 

Comparing the two, the primary benefit of vehicle decals is that they are less expensive. There’s less material used and they’re easier to install, so they’re a great choice for business owners looking to advertise on a budget.

 

Vehicle wraps, on the other hand, are more eye-catching. Full vehicle wraps are almost impossible to miss, whether they’re parked or on the road, because they look so completely different from any other vehicle. Vehicles have become more generic-looking over the years; a vehicle with a full wrap will stand out from regular traffic, and that means your business will stand out, too. 

Which Is Right For Your Business In Durham Region?

The right solution for your business will depend on a number of factors, including:

 

• Your budget
• The types of vehicles in your fleet
• The size of your fleet
• Your advertising goals

 

Both vehicle decals and full vehicle wraps can be effective, depending on the circumstances. As marketing professionals with over a decade of experience serving Durham, we can help you determine whether vehicle decals or a full vehicle wrap are right for you. 

 

Work With SpeedPro Oshawa For Fleet Branding Solutions

Our vehicle branding services can transform your fleet into high-converting, mobile marketing for your business. Our in-house graphic designers will create beautiful layouts for your decals or vehicle wrap; we then print those designs for you and install them on your vehicle.

 

Interested in learning more? Contact us today!