Types of Exterior Building Signage

Exterior building signage plays a crucial role in branding, wayfinding, and attracting customers. The right sign can enhance visibility, create a strong first impression, and communicate a brand’s identity effectively. Below, we explore the different types of exterior building signage and their benefits. Click on each heading to see an example!

1. Channel Letter Signs

Channel letter signs are three-dimensional letters, often illuminated, that are mounted to a building’s façade.

• Pros: Highly visible, customizable fonts and colors, can be backlit or front-lit.
• Best For: Retail stores, corporate offices, restaurants, and shopping centers.

2. Dimensional Letter Signs

Similar to channel letters but typically non-illuminated, dimensional letters are crafted from materials like metal, acrylic, or PVC.

• Pros: Professional and sleek, long-lasting, various material options.
• Best For: Office buildings, law firms, and medical practices.

3. Pylon Signs

Pylon signs are tall, freestanding structures that are commonly used for shopping centers, gas stations, and hotels.

• Pros: Excellent visibility from a distance, can accommodate multiple tenants.
• Best For: Large commercial properties, retail plazas, and roadside businesses.

4. Monument Signs

Monument signs are low-profile structures made from stone, brick, metal, or other durable materials, placed at entrances.

• Pros: Sturdy and elegant, customizable, blends well with landscaping.
• Best For: Corporate campuses, residential communities, and schools.

5. Blade Signs

Blade signs extend perpendicular to a building’s exterior wall, making them easy to spot for pedestrians.

• Pros: Space-saving, visible from both directions, stylish and customizable.
• Best For: Boutique shops, restaurants, and urban storefronts.

6. Awning Signs

Awning signs combine branding with function, as they provide shade while displaying a business name or logo.

• Pros: Adds character, protects storefronts from sun and rain, available in various fabrics.
• Best For: Cafés, hotels, and high-end boutiques.

7. LED & Digital Signs

These modern signs use LED technology to display dynamic messages, images, or videos.

• Pros: Bright, eye-catching, easily updated with new content.
• Best For: Theaters, sports arenas, and businesses needing frequent message changes.

8. Window Graphics & Vinyl Decals

Window graphics are adhesive vinyl signs applied to glass, perfect for branding or promotions.

• Pros: Cost-effective, temporary or permanent, customizable designs.
• Best For: Retail stores, real estate offices, and pop-up shops.

9. LED Neon Signs

LED neon signs mimic the classic neon look while being more energy-efficient and durable.

• Pros: Bright and eye-catching, longer lifespan than traditional neon, customizable designs.
• Best For: Bars, restaurants, retail stores, and entertainment venues.

10. Wayfinding & Directional Signs

These signs guide visitors and customers through large properties, such as campuses and malls.

• Pros: Enhances user experience, improves navigation, ADA-compliant options available.
• Best For: Hospitals, airports, and corporate parks.

Choosing the Right Sign for Your Business

Selecting the right exterior sign depends on factors such as visibility, branding goals, and local regulations. Whether you need an eye-catching LED display or a professional dimensional sign, the right choice will strengthen your business’s presence and attract more customers.

Investing in high-quality exterior signage is essential for any business looking to make a lasting impact. If you’re considering a new sign, consult with our experienced sales team at SpeedPro Grande Prairie to ensure you get the best results!