The right signage can help you attract potential customers to your business, all while boosting your brand awareness. Both traditional signage and LED signage have a role to play in the modern marketing landscape; in this article, we’ll help you determine which one is right for you:
What Are LED Signs?
LED signs are a type of business signage that uses light-emitting diodes (LEDs) to illuminate text, graphics, and calls-to-action. Businesses use LED signage to stand out from the competition, especially at night.
We offer LED signage solutions in Ottawa, from LED channel letters to interior LED signage.
What Are Traditional Signs?
Traditional signage is any type of signage that does not leverage LED, neon, or digital graphics. Traditional signs can still be illuminated using spotlights or other lighting, but this lighting is not incorporated directly into the signage.
We offer a number of traditional signage options in Ottawa, from A-frame sidewalk signs to eye-catching monument signs.
Comparing LED And Traditional Signs
Visibility And Brightness
When it comes to visibility and brightness, LED signage is the clear winner. LED signs can be illuminated in almost any way you can imagine, allowing you to put a focus on the graphics and text that matter most. You can see LED signage late in the night, and your LEDs can even be different colours or shine at different times, allowing you to highlight elements in unique, eye-catching ways.
Energy Efficiency And Cost Over Time
Traditional signs are more energy-efficient than LED signs; they also tend to cost less to repair, and you save yourself the cost of switching out burned-out LEDs.
It’s worth noting that LEDs are far more energy-efficient than incandescent bulbs and some other, older forms of lighting, like neon. Another important consideration is your return on investment; though the cost of LEDs may be more over time, if it means you’ll attract more people to your business, the revenue can offset the cost. Not all businesses need illuminated signage (it’s mostly useful when you’re open late), but those that do can benefit greatly from LED signage.
Design Flexibility And Customization
Both traditional signage and LED signage offer almost endless options for design and customization. Though LEDs may be available in fewer colours, this isn’t a real impediment; if you want a particular colour that isn’t available on LEDs, you can simply incorporate it into the unlit portion of your signage, then use LEDs to backlight it.
When you work with the design team at SpeedPro Ottawa, you’ll see just how flexible sign designs can be. We can create truly unique displays that incorporate almost any ideas you come up with, all with the goal of amplifying your message and cementing your brand identity.
Durability In Ottawa’s Climate
Both LED signage and traditional signage offer excellent durability in Ottawa’s climate; we wouldn’t be recommending either if they weren’t built to withstand heat, cold, sleet, snow, rain, wind, and more. Our LEDs all feature high ingress protection (IP) ratings and can operate in extreme temperatures. When a sign we design is slated for outdoor use, we build it out of durable plastics, metals, or other materials; our signs can last for years or even decades.
Choosing The Right Sign For Your Ottawa Business
The type of signage you’ll choose will depend on a number of different factors, including your target audience, your hours of operation, your location, and more.
Are you surrounded by competitors? LED signage can help you stand out, especially if you and your competitors operate at night. Alone in your neighbourhood and mostly operating during the day? Traditional signage can be the right bet.
Cost is another factor you’ll want to consider; traditional signage often costs less, and unlike LED signage, it doesn’t add to your overhead costs. Conversely, for some customers and businesses, LED signs can provide a higher return on investment. Thinking about your customers’ preferences will help you decide which type of signage is right for you.
Talk To Ottawa’s Sign Experts About LED Or Traditional Signs
There are many benefits to both LED signage and traditional signage, and both can help you attract potential customers to your business.
Make a lasting impression with SpeedPro Ottawa. Our team will help you choose between traditional and LED signage. We’ll also help you choose the right installation location, and even handle installation for you—proper installation is key to the success and longevity of your signage.
Whether you’re looking for storefront signs or monument signs to stand out from the crowd, or smaller interior or window signage, we can help. Contact SpeedPro Ottawa today!
